Business · Trade · 1 hr ago
Boonie Bears opens its first physical project in Yiwu
Boonie Bears opened its first physical project in Yiwu on October 11, bringing the Chinese animation brand together with local manufacturers.
Yiwu, a major manufacturing and trading hub, is expected to help the brand develop products and reach overseas markets.
The flagship store is a place to view samples and discuss licences, while local suppliers can help move products from design to production.
Boonie Bears began airing in 2012 and has released 12 cinema films, which have earned more than 9.6 billion yuan at the box office, according to the company.
Its licensing deals span more than 20 industries, including toys, food, home goods and games.
The brand says it has worked with more than 400 companies and has more than 10,000 licensed products on the market.
Licensing and supply-chain discussions began at the opening, but no specific overseas launches or timelines were announced.
Boonie Bears opened its first physical project in Yiwu on October 11, 2026, with the launch of a flagship store.
The project brings the animated franchise together with local manufacturing businesses to develop licensing and product partnerships.
The store is intended to let businesses view products, discuss licensing and connect with suppliers.
The franchise has produced 15 television series, two television films and 12 cinema films since 2012.
Its films have earned more than 9.6 billion yuan at the box office, according to the article.
- Who
- The Boonie Bears franchise, owned by Huaqiang Fangte, and local Yiwu industry partners.
- What
- They opened the franchise’s first physical project in Yiwu, a flagship store supporting licensing and manufacturing partnerships.
- When
- October 11, 2026.
- Where
- Yiwu, China.
- Why
- To link the franchise’s intellectual property with Yiwu’s manufacturing and supply chains, including for product development and overseas expansion.
This story does not have two clearly opposing sides.
The first season of Boonie Bears began airing.
The franchise’s first physical project in Yiwu opened as a flagship store.
China News Service published its report on the launch.
- Launch date
- October 11, 2026
- Location
- Yiwu, China
- Franchise owner
- Huaqiang Fangte
- Cinema films
- 12 films with total box-office revenue above 9.6 billion yuan
- Licensing partnerships
- More than 400 brands across over 20 industries
Sources
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