Business · Companies · 1 hr ago
LVMH sales miss expectations as Chinese demand weakens
LVMH reported lower-than-expected third-quarter sales growth on Monday, as demand for its brands weakened.
The French luxury group owns Louis Vuitton and Dior, two brands affected by softer spending.
Sales excluding currency changes rose 1% to €18.5 billion, below analysts’ expected 1.3% growth.
Fashion and leather goods sales fell 5%, a sharper drop than analysts had forecast.
Sales in Asia, where China dominates, fell 5%, while sales in the United States rose 5%.
Weaker Chinese consumer confidence is weighing on luxury demand, after years in which Chinese shoppers helped drive the industry’s growth.
The results add to concerns about a recovery in the luxury market, which has been in a three-year slowdown.
LVMH reported third-quarter organic sales growth of 1%, below analysts’ expectations of 1.3%.
The company said weaker Chinese consumer confidence hurt demand for its main brands, Louis Vuitton and Dior.
Sales in its fashion and leather goods division fell 5%, compared with an expected decline of 1.8%.
Sales in Asia, a region dominated by China, fell 5% year on year, while sales in the United States rose 5%.
LVMH shares listed in the United States fell more than 3% after the results were published.
- Who
- LVMH, the luxury goods group.
- What
- It reported third-quarter organic sales growth of 1%, below analysts’ expectations.
- When
- Monday, October 12; the article was published October 13, 2026.
- Where
- LVMH’s sales were reported globally; the article highlights weaker demand in Asia, dominated by China.
- Why
- The company said a sharp deterioration in Chinese consumer confidence weighed on demand and discretionary spending.
This story does not have two clearly opposing sides.
Demand for luxury goods from Chinese consumers, who account for about one-fifth of global luxury purchases, has declined sharply.
LVMH’s watches and jewellery division grew 9%.
LVMH reported third-quarter sales below expectations, with organic sales up 1% year on year.
LVMH shares listed in the United States fell more than 3%.
- Organic sales
- Up 1% year on year to €18.5 billion
- Analysts’ expected growth
- 1.3%, according to Visible Alpha consensus
- Fashion and leather goods sales
- Down 5% organically; expected to fall 1.8%
- Asia sales
- Down 5% year on year
- US sales
- Up 5% year on year
- Watches and jewellery growth
- 6%, down from 9% in the first half of the year
What people are saying
Specifically in the third quarter, Asia was penalized by a strong deterioration of Chinese consumer confidence, driven by macroeconomic factors, with a tangible impact on discretionary spending.
We believe the results will likely continue to be a negative catalyst for the entire sector.
moderate pressure
Sources
Related news
China approves Visa to prepare a domestic bank card clearing business
Ola Dimensions raises hundreds of millions of RMB in fourth funding round
Chongqing expands electric car exports through rail and sea routes
Yichang moves sturgeon farming from river cages to indoor facilities
Shanghai shares rise as more than 2,900 stocks gain
Tencent markets bonds that could raise $5 billion for AI spending
China’s patent growth gives it more control over new technologies
LVMH shares indicated lower as China weakness weighs on sales
China’s new VAT rules change tax treatment for tourism businesses
Hong Kong watchdog suspends trading in third listed company in a month
Boonie Bears opens its first physical project in Yiwu