Health · Pharma & Biotech · 9 hrs ago

Taboos limit sales of weight-loss drugs in India despite obesity rates

Taboos limit sales of weight-loss drugs in India despite obesity rates

Dozens of weight-loss drugs made in India have reached the market in recent months.

Companies expected strong sales, but demand has been much lower than forecast.

Sales of drugs containing GLP-1, a medicine ingredient used for weight loss, reached only 20% of the level predicted for the first half of 2026.

The drugs are being introduced in a country where obesity is widespread.

But some people may feel social pressure not to use weight-loss medicines.

Being fuller-bodied is also associated with happiness in some parts of Indian society.

These attitudes may be a bigger obstacle to sales than the cost of the drugs.

Doctors are also struggling to keep track of the many new products.

Sources

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