Entertainment · Film · 1 hr ago
IvyBears expands from vitamin brand into animated feature project
Kaan Haylaz created the IvyBears vitamins brand, which is now expanding into entertainment.
The Malta-based founder says the idea began with his effort to help his son, Pars, who was struggling with food.
IvyBears gained attention on YouTube and reached Cannes, where an animated feature project was presented.
Haylaz’s plan reverses a common entertainment model: instead of building a show’s audience before selling products, the brand’s products came first.
The same characters are intended to appear in products and animated stories, linking the two sides of the business.
Haylaz says AI tools help the production, while creative direction and artistic decisions remain human responsibilities.
IvyBears, a vitamins brand, is expanding into entertainment with an animated feature project.
Founder Kaan Haylaz says the brand’s origins and entertainment plans are linked through characters based on the gummies.
Haylaz said the project grew from a personal effort to help his son, Pars, who was struggling with food.
Moontrail Animation Studios, founded by Haylaz and based in Malta, is developing the characters as part of a broader animation studio.
Haylaz says the studio uses AI tools but keeps creative direction, storytelling and artistic judgment in human hands.
- Who
- IvyBears founder Kaan Haylaz and Malta-based Moontrail Animation Studios.
- What
- IvyBears is expanding from a vitamins brand into entertainment, including an animated feature project.
- When
- Not stated.
- Where
- Not stated. Moontrail Animation Studios is based in Malta.
- Why
- Haylaz says the brand began with a personal mission to help his son, Pars, who was struggling with food, and that he wanted to unite the products and characters.
This story does not have two clearly opposing sides.
Haylaz began developing IvyBears from a personal mission to help his son, Pars, who was struggling with food.
IvyBears evolved into an international consumer brand and entertainment IP.
Haylaz discussed the brand’s entertainment direction in an online interview with Variety.
- Founder
- Kaan Haylaz
- Brand
- IvyBears vitamins
- Studio
- Moontrail Animation Studios, based in Malta
- Founder’s son
- Pars
- Project
- Animated feature project
- Strategy
- Haylaz calls the approach a “reverse flywheel strategy.
What people are saying
IvyBears was never simply a consumer brand that suddenly decided to venture into entertainment
We deliberately reversed that model. Not because entertainment was an afterthought, but because life gave me a deeply personal reason to start with the products.
AI is not the filmmaker. AI is a tool in the filmmaker’s hands.
Sources
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