Business · Companies · 6 hrs ago
LVMH fashion and leather goods sales fall 5% in third quarter
LVMH said sales at its fashion and leather goods brands, including Dior and Louis Vuitton, fell 5% in the third quarter of 2026.
Across the group, sales rose 1%.
The company said weak demand in China and sudden changes in how wealthy people there shop weighed on the brands.
Those changes began in late July, according to LVMH's finance director.
China announced a new tax system for the end of October and tighter tax checks for high earners.
The changes add to challenges for Louis Vuitton, which has faced criticism in China after a court ruled against local tea chain Molly Tea over a floral design.
The results show how China's slowdown is affecting luxury brands, but no further sales outlook was given.
LVMH’s fashion and leather goods sales fell 5% in the third quarter of 2026.
The decline came as the group faced weak demand in China and changing spending habits among wealthy shoppers.
LVMH reported a 1% increase in sales across the group overall.
The affected brands include Dior and Louis Vuitton.
China announced a new tax measure and tighter tax checks on high earners, due to take effect at the end of October.
- Who
- LVMH and its fashion and leather goods brands, including Dior and Louis Vuitton.
- What
- Fashion and leather goods sales fell 5% in the third quarter, while group sales rose 1%.
- When
- The third quarter of 2026; results were presented on October 12.
- Where
- The article points to China as a source of weak demand.
- Why
- LVMH cited weak demand in China and changing purchasing habits among wealthy shoppers.
This story does not have two clearly opposing sides.
LVMH said wealthy shoppers’ buying behavior began changing suddenly.
LVMH’s fashion and leather goods sales fell 5%, while group sales rose 1%.
Cécile Cabanis presented LVMH’s quarterly results.
China announced that a new tax measure and tighter tax checks on high earners would be introduced.
- Fashion and leather goods sales
- Down 5% in the third quarter of 2026
- LVMH group sales
- Up 1% in the third quarter of 2026
- Brands named
- Dior and Louis Vuitton
- China tax changes
- New measure and tighter checks on high earners announced for the end of October
- Louis Vuitton sales estimate
- €20.8 billion, according to Morgan Stanley
What people are saying
L’actualité en Chine au cours de l’été
Sources
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