Business · Companies · 2 hrs ago
JPMorgan says iPhone 18 Pro demand is above last year’s level
JPMorgan analysts say demand for Apple’s iPhone 18 Pro and Pro Max is slightly higher than demand for last year’s Pro models.
Apple launched the Pro phones in September, while the standard iPhone 18 is due early next year.
Some customers may be waiting for that standard model, which is usually the most popular.
The analysts say reported component order cuts are a typical adjustment after a major launch, not necessarily a sign of weak demand.
They forecast iPhone revenue will fall by 2% because the standard iPhone 18 is not yet available.
They also say the iPhone 17 Pro generation is still selling well, although Apple no longer sells it on its website.
Apple’s first foldable phone, called the iPhone Duo, is due to go on sale next week, and JPMorgan forecasts sales of about 8.5 million units by year-end.
JP Morgan analysts say demand for the iPhone 18 Pro models is higher than demand for the iPhone 17 Pro models last year.
The analysts describe the increase as modest.
They say Apple’s component-order cuts are a typical adjustment after a major iPhone launch, rather than evidence of weak demand.
The iPhone 18 Pro and Pro Max launched in September, while non-Pro models are due early next year.
JP Morgan forecasts a 2% decrease in iPhone revenue because the iPhone 18 is not yet available.
- Who
- JP Morgan analysts assessed demand for Apple’s iPhone 18 Pro models.
- What
- They said demand is higher than for the iPhone 17 Pro models last year, although the increase is modest.
- When
- The assessment was reported on October 12, 2026.
- Where
- China is cited as a market where the 18 Pro models are selling better than last year’s 17 Pro models.
- Why
- The analysts say the split launch and some customers waiting for the standard iPhone 18 help explain Apple’s component-order adjustment.
This story does not have two clearly opposing sides.
Apple launched the iPhone 18 Pro and iPhone 18 Pro Max.
Apple is expected to launch the non-Pro iPhone 18 models.
GSMArena reported JP Morgan’s assessment that demand for the iPhone 18 Pro models was higher than for last year’s 17 Pro models.
- Demand comparison
- iPhone 18 Pro demand is higher than iPhone 17 Pro demand last year
- Demand increase
- Described by JP Morgan analysts as modest
- Launch timing
- iPhone 18 Pro and Pro Max launched in September
- Non-Pro launch
- Expected early next year
- Revenue forecast
- JP Morgan forecasts a 2% decrease in iPhone revenue
Sources
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