Tianjin plan links five industries to boost consumer spending

Tianjin has announced a plan to bring together culture, commerce, tourism, sports and exhibitions.

The plan sets out 21 tasks for the city’s 15th Five-Year Plan period.

It aims to offer more activities and services as consumers increasingly seek distinctive experiences and higher-quality options.

Tianjin plans to add attractions and varied businesses to sites including Jinwan Plaza, Quanye Bazaar and Beitang Ancient Town.

It also wants to expand services such as family activities, wellness, night-time events and sports-related spending.

The city plans to attract more brands, visitors from elsewhere and international events, while improving services for overseas visitors.

The longer-term goal is to build Tianjin into a distinctive cultural tourism destination and a more influential international consumer hub.