Business · Economy · 5 hrs ago
Discounts offered on 44% of Moscow’s mass-market new homes
In September, Moscow developers offered discounts on 44% of mass-market apartments in new buildings, a record share across Russia.
The share of discounted homes rose by eight percentage points over the past year, according to analysts RedCat and Legenda.
High mortgage costs and home prices are slowing sales, so developers are trying to attract buyers who have not yet made a purchase.
Discounts on individual apartments can reach 40%, while cuts of 15% to 20% are more common with full payment.
Developers also offer deals for repeat buyers, trade-ins and special mortgage programmes.
The discounts do not mean homes have become broadly affordable, because they often apply only to certain apartments and come with conditions.
Market participants do not expect prices to fall across the board, as developers still face high costs and have limited room to cut prices further.
Discounts were offered on 44% of Moscow’s mass-market new-build listings in September, a record share across Russia, according to analysts cited by Moskvich Mag.
The share of discounted listings rose by 8 percentage points in a year.
Analysts said expensive mortgages and high home prices are slowing sales, prompting developers to compete for buyers.
Discounts on individual homes can reach 40%, but reductions of 15–20% are more common with full payment.
The discounts often apply only to selected homes or under specific conditions, and market participants do not expect prices to fall broadly.
- Who
- Moscow developers are offering the discounts; analysts from RedCat and Legenda calculated the share.
- What
- Discounts were available on 44% of mass-market new-build listings.
- When
- In September. The article was published on October 13, 2026.
- Where
- Moscow, Russia.
- Why
- High mortgage costs and home prices are slowing sales, so developers are competing for remaining buyers.
This story does not have two clearly opposing sides.
This story does not have a timeline yet.
- Discounted listings
- 44% of Moscow mass-market new-build listings
- Year-on-year change
- Up 8 percentage points
- Discount on individual homes
- Up to 40%
- Common discount with full payment
- 15–20%
- Calculation
- Analysts from RedCat and Legenda
Sources
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