Health · Public Health & Disease · 1 day ago
Brazilian October campaigns offer breast cancer screening and raise awareness
Institutions across Brazil are holding breast cancer awareness activities during October, known as Pink October.
The campaigns aim to support patients and encourage early detection of a disease that is the leading cause of cancer deaths among women in Brazil.
Mammograms can find breast tumors before they can be felt, and Brazil’s public health system offers the test for free.
The Health Ministry recommends screening every two years for women aged 50 to 74.
Delays and limited priority for some groups can lead women to give up trying to get screened.
In Rio de Janeiro, a mobile mammography unit is offering about 1,500 free tests at locations around the city, while Sesc-RJ is offering free mammograms at several units in the state.
In São Paulo, a train on Line 5-Lilás has been lit pink for the campaign.
The mobile unit is part of a project that plans more than 10,000 tests in other Brazilian cities through February 2027.
Institutions across Brazil are holding free screening, awareness and other activities during October as part of Breast Cancer Awareness Month.
Brazil’s National Cancer Institute estimates 781,000 new cancer cases a year in the country during 2026–2028; breast cancer is the cancer type that kills the most women in Brazil.
Mammography can detect breast tumors at an early stage, and Brazil’s public health system offers the exam free of charge.
The Ministry of Health recommends mammography screening every two years for women aged 50 to 74, while access is not restricted to that age group.
In Rio de Janeiro, a mobile mammography unit is scheduled to offer about 1,500 free exams from October 1 to 13, and Sesc-RJ is also offering free mammograms at several locations.
In São Paulo, Motiva has illuminated a train on Line 5-Lilac in pink and is holding October awareness activities on the 8-Diamante line and at Osasco station.
- Who
- Institutions and organizations across Brazil, including Fundação Laço Rosa, Sesc-RJ and Motiva
- What
- Breast cancer awareness activities, including free mammograms and public information events
- When
- October 2026
- Where
- Various locations across Brazil, including Rio de Janeiro and São Paulo
- Why
- To promote breast cancer prevention and early diagnosis and help reduce barriers to screening
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Fundação Laço Rosa’s mobile mammography unit is scheduled to visit locations in Rio de Janeiro and offer about 1,500 free exams.
Motiva and Grau Técnico are scheduled to hold free awareness activities on the 8-Diamante line.
A train illuminated in pink by Motiva begins operating on São Paulo’s Line 5-Lilac.
Further cancer-prevention activities are scheduled at Osasco station with municipal health and women’s departments.
- Estimated new cancer cases in Brazil
- 781,000 a year during 2026–2028, according to INCA
- Mammography recommendation
- Every two years for women aged 50 to 74
- Rio mobile unit
- About 1,500 free mammograms planned from October 1 to 13
- Cuidado em Movimento project
- More than 10,000 exams planned in cities across Brazil through February 2027
- São Paulo train
- About 800 metres of LED strips were installed on a pink train on Line 5-Lilac
Sources
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