Business · Companies · 5 hrs ago
FoodFor’s deal with investor Carsten Maschmeyer falls through after TV pitch
FoodFor is a Zurich-based startup founded by Teresa Cramer, Raphael Taxis and Franziska Kuenburg.
It sells four small drinks intended to support focus, energy, mood or relaxation, as an alternative to taking several supplement pills.
On the German TV show “Höhle der Löwen,” investor Carsten Maschmeyer offered €300,000 for a 20% stake, and the founders accepted.
The company had been on the market for about a year and reported sales of roughly €100,000 in the previous year.
Investors on the show questioned its valuation and were concerned that an existing convertible loan could affect ownership if the company raised more money.
Maschmeyer’s offer depended on the founders reaching an agreement with those existing lenders while keeping their majority stake.
After the show, the deal fell through because of the existing investors and the conditions around them.
FoodFor accepted Carsten Maschmeyer’s offer of €300,000 for a 20% stake during the German TV show “Die Höhle der Löwen.”
The deal did not go ahead after the show because of issues involving FoodFor’s existing investors and the conditions attached to them.
Maschmeyer said he had wanted to make the investment but could not agree on the framework.
FoodFor was founded by Teresa Cramer, Raphael Taxis and Franziska Kuenburg, who pitch four drinks intended to support different everyday needs.
The company reported about €100,000 in revenue in the previous year, and a convertible loan of €950,000 had about €400,000 remaining.
- Who
- FoodFor founders Teresa Cramer, Raphael Taxis and Franziska Kuenburg, and investor Carsten Maschmeyer.
- What
- Maschmeyer offered €300,000 for a 20% stake, and the founders accepted, but the deal later fell through.
- When
- The offer was made during the TV pitch; the deal failed after the show. The article was published on 12 October 2026.
- Where
- On the German TV show “Die Höhle der Löwen”; FoodFor’s founders are from Zurich.
- Why
- The deal failed over existing investors and the conditions linked to them.
This story does not have two clearly opposing sides.
Maschmeyer offered €300,000 for 20% of FoodFor, conditional on the founders resolving issues with existing lenders and retaining their majority.
The FoodFor founders accepted the offer.
The deal did not go ahead because of existing investors and the conditions associated with them.
- Offer
- €300,000 for a 20% stake
- Founders
- Teresa Cramer, Raphael Taxis and Franziska Kuenburg
- Product range
- Four shots: Focus, Boost, Euphoria and Calm
- Previous-year revenue
- About €100,000
- Convertible loan
- €950,000 initially; about €400,000 remained
What people are saying
FoodFor hat mich im Pitch überzeugt und ich hätte den Deal wirklich gerne gemacht. Am Ende ist die Beteiligung aber an den bestehenden Investoren und den damit verbundenen Rahmenbedingungen gescheitert. Das ist schade, aber da die Bestandsinvestoren beim Pitch in der Sendung nicht dabei sind, passiert das leider ab und zu.
Bei mindestens 83 Prozent hat sich in den Tests eine Verbesserung gezeigt
Sources
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