Business · Companies · 1 day ago
McCann Paris innovation director discusses advertising campaigns
Pierre-Jean Bernard, McCann Paris’s director of innovation, spoke on BFM Business on October 10.
He discussed how the agency creates content and advertising.
He also talked about innovation strategies used when designing advertising campaigns.
The programme, Paroles d'entreprises, was hosted by Vincent Touraine.
The discussion focused on how creative work and innovation fit into campaign design.
No further steps or plans were stated.
Pierre-Jean Bernard, McCann Paris’s director of innovation, discussed content creation and advertising at the agency.
He also discussed innovation strategies used in designing advertising campaigns.
The discussion took place on the BFM Business programme Paroles d'entreprises.
The programme was presented by Vincent Touraine and broadcast on Saturday, October 10, 2026.
- Who
- Pierre-Jean Bernard, McCann Paris’s director of innovation.
- What
- He discussed content and advertising creation at McCann, and innovation strategies for designing campaigns.
- When
- October 10, 2026.
- Where
- On the BFM Business programme Paroles d'entreprises.
- Why
- To discuss the agency’s content creation and the innovation strategies accompanying its advertising campaigns.
This story does not have two clearly opposing sides.
No direct quotes in the coverage so far.
This story does not have a timeline yet.
- Guest
- Pierre-Jean Bernard
- Role
- Director of innovation at McCann Paris
- Programme
- Paroles d'entreprises
- Broadcaster
- BFM Business
- Presenter
- Vincent Touraine
Sources
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