Business · Companies · 1 day ago
Decathlon showcases 10 sports innovations at Lille awards
Decathlon presented 10 finalist ideas at its 2026 Innovation Awards in Lille, France.
The teams work on products for activities including running, cycling, camping, fitness and team sports.
Their ideas included shoes that measure wear in their cushioning and cycling clothing with an airbag.
The event took place at BTWIN Village, a sports centre where Decathlon designs, develops and tests products.
The company says having designers and engineers work near athletes helps it understand what sportspeople need.
Decathlon has 18 design centres and about 1,700 people working on new products and services.
The awards highlighted the role of product design at a company that reported €16.8 billion in net sales for 2025.
The story does not say which innovation won or what happens to the finalists’ ideas next.
Decathlon held its 2026 Innovation Awards at the BTWIN Village in Lille, France.
Ten teams presented finalist innovations aimed at making sport easier to practise.
The proposals covered running, cycling, camping, fitness and team sports.
Examples included shoes that measure cushioning wear and cycling gear with an airbag.
Decathlon CEO Javier López said innovation helps the company develop solutions that add value to sport.
- Who
- Decathlon and ten teams of designers and engineers.
- What
- Decathlon held its 2026 Innovation Awards, where teams presented ten sports innovations.
- When
- The ceremony took place on the Thursday before the article was published on 10 October 2026.
- Where
- BTWIN Village in Lille, France.
- Why
- The awards recognise ideas from Decathlon teams and showcase solutions intended to make sport easier to practise.
This story does not have two clearly opposing sides.
No direct quotes in the coverage so far.
Expansión viewed the ten finalist innovations and took part in a vote on the projects.
Decathlon held the 2026 Innovation Awards at BTWIN Village in Lille.
- Finalist teams
- 10
- Awards year
- 2026
- Venue
- BTWIN Village, Lille, France
- Decathlon net sales in 2025
- €16.8 billion
- Decathlon net profit in 2025
- €910 million
- Product development staff
- About 1,700 people
Sources
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