Health · Fitness & Nutrition · 23 hrs ago
Study finds red sweets are the most popular, while yellow are least chosen
Researchers asked more than 100 men and women to rank the colours of Life Savers sweets, a US candy brand.
Red was the favourite, chosen by 43% of participants, while yellow was chosen by 5%.
Blue came second, followed by orange and green.
The researchers suggest people link red with sweetness, warmth and ripe foods, which may make red sweets seem more appealing.
They say the ease with which the brain connects a colour to an expected taste could help explain the preference.
Yellow may be less popular because people associate it with sour flavours.
The study focused on one brand of sweets, and no next steps were described.
A study found that red sweets were the most popular choice, while yellow sweets were the least chosen.
Researchers said red may appeal because people associate it with warmth, sweetness and ripeness.
The study used sweets from the US brand Life Savers and asked more than 100 men and women to rank their preferred colours.
Red was the top choice for 43 per cent of participants, compared with 5 per cent for yellow.
Researchers said yellow sweets were eight times less popular than red ones.
- Who
- Indian researchers surveyed more than 100 men and women.
- What
- The study found red sweets were the top choice and yellow sweets the least popular.
- When
- The study date is not stated. The article was published on 11 October 2026.
- Where
- Not stated.
- Why
- Researchers said people associate red with warmth, sweetness and ripeness, while yellow is associated with sourness.
This story does not have two clearly opposing sides.
Colours evoke specific emotions, and dictate the mood of consumers
This gives the visual appeal of red a competitive advantage over other flavours
This story does not have a timeline yet.
- Top choice
- Red, selected by 43 per cent
- Least popular
- Yellow, selected by 5 per cent
- Other choices
- Blue 26 per cent; orange 15 per cent; green 10 per cent
- Participants
- More than 100 men and women
- Sweets used
- Life Savers, a US brand
Sources
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