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Shivakumar Takes Congress Outreach to BJP Stronghold Ahead of 2028
D. K. Shivakumar is taking the Karnataka Cabinet to Mangaluru for a meeting on September 18.
Mangaluru is in a coastal region where the BJP has been very strong for many years.
The BJP won 11 of the 13 Assembly seats in Dakshina Kannada and Udupi in 2023.
Congress won the other two seats.
Shivakumar wants Congress to become more competitive in this area before the 2028 election.
The party may try to attract voters through development, tourism, roads and jobs.
It also wants to reach communities that usually support the BJP.
Changing the region’s politics may be difficult because the BJP has deep organizational and ideological networks there.
Even winning a few more competitive contests could help Congress improve its position.
D. K. Shivakumar will hold the Karnataka Cabinet’s first coastal-region meeting in Mangaluru on September 18.
Dakshina Kannada and Udupi together contain 13 Assembly constituencies, of which the BJP won 11 in 2023.
The Congress is seeking to expand beyond its 2023 electoral coalition and challenge the BJP in coastal Karnataka.
The government’s outreach is expected to emphasize development, tourism, infrastructure and employment alongside political messaging.
Congress faces an entrenched BJP and Rashtriya Swayamsevak Sangh organizational network built over several decades in the coastal region.
- Who
- D. K. Shivakumar and the Congress government in Karnataka are leading the outreach, while the BJP is the principal political rival.
- What
- The Karnataka Cabinet will hold a meeting in Mangaluru as part of a broader effort to increase Congress’s presence in coastal Karnataka.
- Where
- Mangaluru, in coastal Karnataka; the focus includes Dakshina Kannada and Udupi districts.
- When
- The Cabinet meeting is scheduled for September 18, ahead of the 2028 Karnataka Assembly elections.
- Why
- Congress aims to expand its electoral base and challenge the BJP in a region where the BJP has traditionally been dominant.
Congress’s Outreach Strategy
BJP’s Entrenched Coastal Base
Political opportunity
Congress’s Outreach Strategy
Congress sees coastal Karnataka as an opportunity to gain seats by making traditionally safe BJP constituencies more competitive.
BJP’s Entrenched Coastal Base
The BJP has maintained a strong electoral position in Dakshina Kannada and Udupi for decades, including winning 11 of 13 seats in 2023.
Basis for voter support
Congress’s Outreach Strategy
Congress is emphasizing development, tourism, infrastructure and employment to offer an alternative to identity- and ideology-driven politics.
BJP’s Entrenched Coastal Base
The BJP’s influence is described as being supported by long-standing ideological, social and organizational networks associated with the region.
Expected scale of change
Congress’s Outreach Strategy
Congress may not need an immediate complete reversal; reducing BJP margins and gaining a few seats could improve its position.
BJP’s Entrenched Coastal Base
A major shift may be difficult because the BJP’s coastal strength is not limited to a single government or election cycle.
Key facts
- Cabinet meeting
- Scheduled in Mangaluru on September 18; it will be the Shivakumar government’s first Cabinet meeting in the coastal region.
- Coastal constituencies
- Dakshina Kannada and Udupi together have 13 Assembly constituencies.
- 2023 result
- The BJP won 11 of the 13 coastal constituencies, while Congress won two.
- Congress’s 2023 total
- Congress returned to power in Karnataka with 135 Assembly seats.
- Development focus
- The outreach includes tourism, infrastructure, employment and other coastal development proposals.
- Brand Karavali plan
- The Karnataka Tourism Department describes the coastal development vision as involving around ₹1,260 crore.
- Historical exception
- Congress won 10 of the 13 coastal seats in the 2013 Assembly election.








