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Festive Online Retail Shifts Beyond Mobiles and Electronics

Online shopping in India is expected to grow strongly during the 2026 festive season.

People may spend about $15–16 billion online, compared with around $12.5 billion in 2025.

Smartphones and electronics will still be important, but they may make up a smaller share of spending.

This is partly because their prices have risen sharply.

Grocery shopping online is expected to grow the fastest.

Beauty products, furniture, fashion and other everyday goods are also expected to attract more shoppers.

More people are expected to shop online, reaching up to 185 million festive shoppers.

Quick-commerce and value-commerce services are also expected to become more important.

Key facts

Projected festive GMV: $15–16 billion in 2026, up from around $12.5 billion in 2025
Overall festive growth: About 25% in 2026, described by Redseer as the strongest growth in roughly five years
Mobile category share: Expected to decline from 33% in 2025 to 29% in 2026
Electronics category share: Expected to decline from 18% in 2025 to 17% in 2026
Fastest-growing category: Online grocery, projected to grow 48–50%
Festive online shoppers: Expected to rise from 160 million to 180–185 million
Quick-commerce growth: Projected at 110–120% during the 2026 festive period

businesstoday.in · 4 hrs ago