1 hr ago
Apple Executive Criticizes iPhone Screen Protector Use
Apple executive Tom Marieb does not like seeing screen protectors on iPhones.
He said they cover the phone’s carefully designed front screen.
Apple created Ceramic Shield 2 to help protect the screen from scratches and everyday wear.
The company tested it for an amount of use equal to about five years.
Marieb said Apple balanced scratch resistance with durability over time.
The technology was first introduced with the iPhone 17.
The article also discusses the newer iPhone 18 Pro models.
These phones include upgraded cameras, a new chip and a cooling system.
The iPhone 18 Pro and Pro Max are expensive phones with several storage options.
Apple hardware executive Tom Marieb said screen protectors make his “skin crawl.”
Marieb said Apple worked to create attractive, scratch-resistant and wear-resistant front screens.
Apple tested Ceramic Shield 2 against scratches and wear equivalent to about five years of use.
Ceramic Shield 2 was first introduced with the iPhone 17, according to the article.
The iPhone 18 Pro starts at Rs 1,64,900 in India, while the Pro Max starts at Rs 1,79,900.
- Who
- Tom Marieb, Apple’s vice president of hardware engineering, and Apple.
- What
- Marieb criticized the use of screen protectors and discussed Apple’s Ceramic Shield 2 screen technology.
- Where
- The comments were reported in a TechRadar interview; prices cited are for India.
- When
- Marieb made the comments in an interview with TechRadar; the article says the iPhone 18 launched earlier that month.
- Why
- Apple developed Ceramic Shield 2 to improve resistance to scratches and wear while preserving the appearance of its screens.
Key facts
- Speaker
- Tom Marieb, Apple’s vice president of hardware engineering
- Technology
- Ceramic Shield 2
- Testing period
- Apple tested the technology against roughly five years of customer use
- iPhone 18 Pro starting price
- Rs 1,64,900 for 256GB in India
- iPhone 18 Pro Max starting price
- Rs 1,79,900 for 256GB in India
- iPhone 18 Pro features
- 48MP Fusion Main camera, variable aperture, Pro camera controls and A20 Pro chip
- Available colors
- Black, silver, glacier and burgundy
Quotes
Tom Marieb
Apple's vice president of hardware engineering
“We could have made it more scratch-resistant, but it would have been a little less wear-resistant. It's the long life we're looking for against both of those loads over time.”
NDTV
“Personally, when I see someone put a screen protector on their iPhone, it makes my skin crawl, because we work so hard to make beautiful front screens”
NDTV
Sources
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