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Great Food From Great Britain Campaign Reaches Indian Cities
A British food campaign is coming to several Indian cities.
It will help shoppers discover foods and drinks from Britain.
The campaign will run throughout September.
Stores in five cities will take part.
These cities are Mumbai, Delhi, Ahmedabad, Hyderabad and Bengaluru.
Shoppers can see special displays and taste some products.
They can also watch cooking demonstrations and join workshops.
The campaign aims to show how British products can be used for everyday meals and special occasions.
The month-long campaign will showcase British food and drink products to Indian shoppers.
It will run across Mumbai, Delhi, Ahmedabad, Hyderabad and Bengaluru during September.
The campaign is led by the UK Government's Department for Business, Innovation, Science and Trade.
Participating Food Square and Food Stories stores will host displays, sampling and in-store experiences.
Activities will include cooking demonstrations, workshops, product storytelling and tastings.
- Who
- The UK Government's Department for Business, Innovation, Science and Trade is leading the campaign for Indian shoppers.
- What
- A month-long retail campaign showcasing a curated selection of British food and drink.
- Where
- Participating Food Square and Food Stories stores in Mumbai, Delhi, Ahmedabad, Hyderabad and Bengaluru.
- When
- Throughout September.
- Why
- To introduce consumers to the quality, provenance and variety of British products and provide ideas for using them.
Key facts
- Campaign
- Great Food From Great Britain
- Duration
- One month, throughout September
- Cities
- Mumbai, Delhi, Ahmedabad, Hyderabad and Bengaluru
- Lead organisation
- UK Government's Department for Business, Innovation, Science and Trade
- Participating retailers
- Food Square and Food Stories stores
- Activities
- Displays, product sampling, cooking demonstrations, workshops, storytelling and tastings
- Focus
- British food and drink for everyday meals and special occasions
Sources
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