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DEWAR’S Discoveries Takes Sarah Todd Across India’s Culinary Landscape

DEWAR’S Discoveries Takes Sarah Todd Across India’s Culinary Landscape
DEWAR'S Discoveries Embarks on a Culinary Journey Across India with Sarah Todd · deccanchronicle.com

DEWAR’S is a Scotch whisky brand creating a food and drink journey through India.

It is working with chef Sarah Todd, who has explored many parts of the country.

The journey began in Udaipur with a special meal.

Each dish was matched with a DEWAR’S whisky drink.

The food and drinks were designed to show connections between Indian regional flavours and whisky-making.

DEWAR’S also created special gift packs inspired by four regions of India.

The experience is planned to continue in several other destinations.

The announcement calls it a six-city continuation but names six cities after Udaipur, making seven listed destinations in total.

Key facts

Brand
DEWAR’S, described in the release as the world’s most awarded blended Scotch whisky
Culinary partner
Sarah Todd, an Australian celebrity chef, restaurateur and television personality
Launch location
Udaipur
Gift-pack expression
DEWAR’S 12 Year Old
Regional designs
North, South, East and West India
Listed destinations after Udaipur
Kolkata, Goa, Jaipur, Delhi, Bengaluru and Mumbai
Stated itinerary discrepancy
The announcement refers to six cities after Udaipur but lists six additional destinations, for seven destinations overall.

Quotes

Goodies Narayanan

Marketing Director and CMO, India at Bacardi

“DEWAR'S and Sarah Todd are united by a shared passion for discovery and an uncompromising pursuit of excellence. As the world's most awarded blended Scotch and one of the culinary world's most celebrated innovators, we believe the best way to experience a culture is through its flavours and stories. DEWAR'S Discoveries brings that belief to life through immersive culinary experiences and thoughtfully curated festive gifts that invite consumers to discover, share and celebrate the richness of ���”
deccanchronicle.com

Sources

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