3 weeks ago
Peter England Launches VYBE Menswear Line With Relaxed Dressed-Up Style
Peter England is a company that makes clothes for men.
They made a new line of clothes called VYBE.
VYBE is for young people who want to look stylish but feel comfortable.
The clothes include overshirts, T-shirts, jeans, and cool trousers that are easy to mix and match.
Nothing in the collection costs more than 2,000 rupees, and the cheapest items start at 1,200 rupees.
The clothes still look dressed up, just in a more relaxed way.
To tell people about VYBE, the company made a music campaign with two artists.
The campaign is about being yourself and having confidence.
The new clothes are sold in 50 stores across India and online.
Young people who like a fresh, relaxed style can try VYBE.
Peter England launched VYBE, a contemporary menswear sub-brand aimed at Gen Z consumers seeking relaxed, individual and versatile styles.
The collection includes overshirts, shackets, structured polos, oversized T-shirts, cargos, denim, Korean-fit trousers and coordinated separates, priced from ₹1,200 with all items below ₹2,000.
The launch is supported by VYBE Verified, a music-led campaign by Ogilvy featuring independent artists Tricksingh and THE IMBACHI.
Anand Aiyer, Chief Business Officer of Peter England, said VYBE strengthens the brand's relevance among Gen Z through contemporary products, accessible pricing and a culture-led approach.
The first VYBE collection is available at 50 Peter England stores across India, the brand's website, and Myntra, following a launch event at the Indiranagar store in Bengaluru.
- Who
- Peter England, the Indian menswear brand, along with Chief Business Officer Anand Aiyer, Creative Director Priyank Karanam, and campaign artists Tricksingh and THE IMBACHI.
- What
- Launched VYBE, a contemporary menswear sub-brand for Gen Z offering relaxed, dressed-up styles priced from ₹1,200, backed by the music-led VYBE Verified campaign.
- Where
- Bengaluru, India, with the first collection available at 50 Peter England stores across India, the brand's website, and Myntra.
- When
- Date not specified in the article.
- Why
- To strengthen Peter England's relevance among Gen Z consumers through contemporary products, accessible pricing and a culture-led approach.
Key facts
- Brand
- VYBE, a sub-brand of Peter England
- Target audience
- Gen Z consumers
- Price range
- From ₹1,200; every product below ₹2,000
- Key products
- Overshirts, shackets, structured polos, oversized T-shirts, cargos, denim, Korean-fit trousers, coordinated separates
- Campaign
- VYBE Verified, a music-led campaign by Ogilvy
- Campaign artists
- Tricksingh and THE IMBACHI
- Availability
- 50 Peter England stores across India, the brand's website, and Myntra
- Launch event
- Immersive experience at Peter England's Indiranagar store in Bengaluru
Quotes
Anand Aiyer, Chief Business Officer, Peter England
Chief Business Officer of Peter England
“VYBE was aimed at strengthening the brand’s relevance among Gen Z consumers through contemporary products, accessible pricing and a culture‑led approach.”
thehansindia.com
“The collection was designed to make dressing well feel effortless through relaxed fits, fresh styling and contemporary details.”
thehansindia.com
Sources
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