1 week ago
Crocs Launches Echo II in India With Let Them Talk
Crocs has introduced a new shoe called Echo II in India.
It is part of a campaign called “Let Them Talk.”
Actor Siddhant Chaturvedi appears in the campaign film.
Other featured artists include Tsumyoki, Srilakshmi and Left Hander.
The film shows music, dancing and visual art coming together.
Its message is that people should explore their creativity without worrying about criticism.
Crocs says the shoe is designed to combine comfort with bold style.
People can buy it online and at Crocs stores in India.
Crocs has launched the Echo II footwear silhouette in India through the latest chapter of its “Let Them Talk” campaign.
The campaign film features Siddhant Chaturvedi, rapper Tsumyoki, dancer Srilakshmi and graffiti artist Left Hander.
The campaign promotes creativity, experimentation, individuality and self-expression without concern for public approval.
Echo II combines bold colourways and a progressive design aimed at style, comfort and street-culture audiences.
Echo II is available through crocs.in, Myntra and Crocs retail stores nationwide.
- Who
- Crocs, Siddhant Chaturvedi, Tsumyoki, Srilakshmi and Left Hander.
- What
- Crocs unveiled the Echo II silhouette and the latest chapter of its “Let Them Talk” campaign.
- Where
- India, with the announcement datelined New Delhi.
- When
- August 20; the articles do not specify the year.
- Why
- The campaign aims to celebrate creativity, experimentation, individuality and self-expression.
Key facts
- Product
- Echo II footwear silhouette
- Campaign
- “Let Them Talk”
- India brand ambassador
- Actor Siddhant Chaturvedi
- Campaign collaborators
- Tsumyoki, Srilakshmi and Left Hander
- Availability
- crocs.in, Myntra and Crocs retail stores nationwide
- Campaign channels
- Digital, social and retail touchpoints
- Company headquarters
- Broomfield, Colorado
Quotes
Varsha Patra
CEO/Co-founder, Homegrown
““At Crocs, we believe self-expression is one of the most powerful ways people connect with our brand. The latest chapter of ‘Let Them Talk’, featuring the new Echo II, celebrates a generation that isn’t afraid to experiment, explore new creative pursuits and embrace individuality on its own terms.””
theprint.in
““The idea behind ‘Let Them Talk’ was to create a world where experimentation feels instinctive and exciting. We wanted Siddhant’s journey to unfold through different creative disciplines, showing that growth comes from being willing to explore without worrying about how you’ll be perceived.””
theprint.in
Siddhant Chaturvedi
Actor and brand ambassador for Crocs in India
““I had a lot of fun shooting this campaign because it brought together different forms of creativity and self-expression. As someone who loves exploring new creative pursuits, the message behind ‘Let Them Talk’ really resonated with me. To me, the campaign is a reminder to stay curious, keep experimenting, and enjoy the journey without worrying about what others think.””
theprint.in
Sources
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