1 day ago
Shoppers Stop and Peter England Launch Contemporary Menswear Collaboration
Shoppers Stop and Peter England have created a new clothing collection for men.
It is called STOP × Peter England.
The clothes are designed to look modern while remaining comfortable and dependable.
The collection mainly includes formal clothing.
People can wear it at work, celebrations or social gatherings.
It was introduced at Shoppers Stop in Orion Mall, Bengaluru.
It is currently available in 53 Shoppers Stop stores.
The companies plan to make it available in more stores across India.
Shoppers Stop launched the STOP × Peter England menswear collaboration in Bengaluru.
The collection combines contemporary styling, classic craftsmanship, comfort and accessible quality.
It primarily features formal menswear designed for workplaces, celebrations and social occasions.
The range is initially available at 53 Shoppers Stop stores across India.
The companies plan to expand availability to additional Shoppers Stop stores nationwide.
- Who
- Shoppers Stop and Peter England, with Aditya Birla Lifestyle Brands Limited, launched the collaboration.
- What
- They launched STOP × Peter England, a formal menswear collection combining contemporary styling with comfort and quality.
- Where
- The collection was unveiled at Shoppers Stop in Orion Mall, Bengaluru, and is initially available at 53 Shoppers Stop stores across India.
- When
- The article does not specify the launch date.
- Why
- The collaboration aims to reimagine STOP for a new generation and provide a value-focused Peter England range tailored to Shoppers Stop customers.
Key facts
- Collaboration
- STOP × Peter England
- Launching companies
- Shoppers Stop and Aditya Birla Lifestyle Brands Limited
- Collection focus
- Primarily formal menswear with modern fits, comfort and quality
- Initial availability
- 53 Shoppers Stop stores across India
- Expansion plan
- Availability will subsequently expand to Shoppers Stop stores across India
- Launch location
- Shoppers Stop, Orion Mall, Bengaluru
- Target use
- Workplaces, celebrations and social occasions
Quotes
Kavindra Mishra
Customer Care Associate, MD and CEO of Shoppers Stop
“For decades, STOP has been an integral part of Shoppers Stop's fashion journey and has earned the trust of millions of customers. As consumer preferences continue to evolve, we wanted to reimagine the brand for the next generation”
thehansindia.com
Sources
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