1 week ago
India’s TV Market Shifts Toward Larger, Premium Screens
Hisense says Indian shoppers are buying bigger television screens.
The company considers 55-inch TVs the usual mainstream choice.
It believes many customers are now moving from 55-inch TVs to screens measuring 75 inches or more.
The 65-inch category may be losing some buyers because it sits between these two choices.
Hisense wants to sell more premium televisions with RGB and Mini-LED technology.
These technologies are promoted as offering brighter and more colorful pictures.
The company plans to market these products heavily during Diwali.
Its televisions are made in India by two manufacturing partners.
Hisense India is targeting India’s premium television segment, especially 75-inch-and-larger models.
CEO Pankaj Rana says 55-inch TVs have become the mainstream size in India.
Rana says the 65-inch segment is losing momentum as buyers choose either 55-inch or 75-inch-and-larger screens.
Hisense plans to promote RGB and Mini-LED technologies, including a 100-inch Mini-LED TV, during the Diwali season.
Hisense televisions are manufactured in India through Dixon Technologies in Tirupati and Bhagwati Products Limited in Hyderabad.
- Who
- Hisense India CEO Pankaj Rana and Hisense Group Corporation.
- What
- Hisense is expanding its focus on premium, large-screen smart televisions in India.
- Where
- India, including the company’s headquarters and experiential store in Gurugram; manufacturing takes place in Tirupati and Hyderabad.
- When
- The company plans to emphasize RGB technology during the upcoming Diwali festive period.
- Why
- Hisense aims to capture growing consumer demand for larger screens and premium display technologies.
Key facts
- Mainstream size
- Pankaj Rana identified 55-inch televisions as the mainstream size in India.
- Premium focus
- Hisense India is focusing on televisions measuring 75 inches and above.
- 75-inch pricing
- Prices for Hisense’s 75-inch models start at around Rs 80,000.
- Key technologies
- The company is emphasizing RGB backlighting and Mini-LED televisions.
- Planned product
- Hisense plans to market a 100-inch Mini-LED television.
- Manufacturing partners
- Dixon Technologies manufactures Hisense televisions in Tirupati, while Bhagwati Products Limited manufactures them in Hyderabad.
- Marketing plan
- More than 500 RGB display zones are planned across India for the Diwali campaign.
Quotes
Pankaj Rana
Hisense India Chief Executive Officer
“In India, we are focusing primarily on customers who prefer larger screens. In the premium segment, whether it is RGB, Mini LED, or larger screen sizes, this market will continue to grow for us.”
financialexpress.com
Sources
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