2 hrs ago

India’s Festive Online Sales Surge as Smaller-Town Demand Grows

India’s online shops began their festive sales with many customers placing orders.

People in smaller towns bought a large share of the items.

Shoppers chose everyday goods as well as more expensive products like electronics and fashion.

The companies said their sales increased compared with ordinary days or last year.

Many customers used payment plans or exchanged old phones to help pay.

Fast-delivery services also became more popular during the sales.

Myntra’s Big Fashion Festival started on October 8.

The report was published on October 10, 2026.

Key facts

Flipkart opening-hour users: 6.3 million concurrent users in a minute during the opening hour of its 13th Big Billion Days sale.
Flipkart early-access sessions: More than 287 million.
Amazon product orders: More than 100 per cent higher year-on-year at the Great Indian Festival opening.
Myntra first-day demand: Four times business-as-usual levels during the first 24 hours of its Big Fashion Festival.
Meesho Day 1 orders: Around 75 per cent higher year-on-year.
Quick commerce: Flipkart Minutes order volumes rose 3.5-fold over regular days during its opening phase.
Publication date: October 10, 2026.

thehindubusinessline.com · 3 hrs ago