5 hrs ago

Amazon Bazaar sees eightfold growth beyond India’s major cities

Amazon Bazaar is a shopping section for people who want low-cost products.

It sells items priced below Rs 500.

Many more shoppers from smaller Indian cities are now using it.

The number of customers and orders on Bazaar grew five times in a year.

Its sellers and product choices grew three times.

Amazon says women and younger shoppers are helping drive this growth.

Products can appear in the regular Amazon app with a Bazaar label.

Unlike quick-commerce services, Bazaar focuses more on low prices and free delivery than on delivering in minutes.

Key facts

Launch: Amazon Bazaar launched in mid-2024.
Non-metro customer growth: Customers from tier-II and tier-III cities grew eightfold year-on-year.
Overall customer and order growth: Customers and orders grew fivefold over the past year.
Seller and selection growth: The seller base and product selection grew threefold.
Product range: Bazaar lists more than 30 million products below Rs 500, including over 20 million below Rs 300.
Fastest-growing category: Home and kitchen grew five- to sixfold year-on-year.
Delivery model: Delivery can take one or two days or longer, depending on the seller, inventory and fulfillment model.

financialexpress.com · 5 hrs ago