3 hrs ago
Amazon Expects Great Indian Festival to Break Previous Records
Amazon has started its Great Indian Festival sale in India.
The company says special deals offered before the main sale grew by about 35–40%.
Amazon expects this year’s festival to do better than its earlier ones, but that is a prediction, not a final result.
It has added more places to store and sort orders and more delivery stations.
Amazon says it increased its overall fulfilment capacity by nearly half compared with last year.
Its faster-delivery service, Amazon Now, is now available in 120 cities.
The company aims to bring that service to 300 cities by the end of the year.
Eligible SBI card customers can get a 10% instant discount, and Prime members can get an extra 5% discount on products covered by the offer.
Amazon India expects its 2026 Great Indian Festival to surpass previous records, after early deals grew around 35–40%.
The main sale opened to all customers at midnight on October 8; early deals ran from September 25 to October 7.
Amazon added 20 fulfilment centres, six sort centres and 150 delivery stations, and said overall fulfilment capacity rose nearly 50% year over year.
Amazon Now expanded to 120 cities, with the company expecting coverage in 300 cities by year-end.
Amazon announced a 10% instant discount for eligible SBI card and EMI transactions, plus an additional 5% discount for Prime members.
- Who
- Amazon India, with details provided by Vice President of Categories Saurabh Srivastava.
- What
- Amazon launched its Great Indian Festival 2026 and said early deals were growing 35–40%, while outlining expanded delivery capacity and customer discounts.
- Where
- Across Amazon India, with Amazon Now available in 120 cities.
- When
- The main sale opened at midnight on October 8; early deals ran from September 25 to October 7. The year is identified in the article as 2026.
- Why
- Amazon said it expects the festive season to perform strongly and prepared infrastructure, technology, inventory and offers for higher customer demand.
Amazon's forecast
What is established so far
Expectations versus confirmed results
Amazon's forecast
Amazon expects the 2026 festival to break previous records, citing 35–40% growth in early deals as an encouraging sign.
What is established so far
The article reports early-deal growth and preparations, but does not provide final results for the main 2026 sale.
Key facts
- Early-deal growth
- Around 35–40%, according to Saurabh Srivastava.
- Main sale opening
- Midnight on October 8.
- Previous festival visits
- The 2025 Great Indian Festival drew 276 crore customer visits.
- New facilities
- 20 fulfilment centres, 6 sort centres and 150 delivery stations.
- Fulfilment capacity
- Nearly 50% more than the previous year, Amazon said.
- Amazon Now coverage
- Expanded to 120 cities; Amazon expects to reach 300 cities by year-end.
- Seasonal jobs
- 160,000 across Amazon's fulfilment centres and delivery network.
- Promotional discounts
- 10% instant discount for eligible SBI card and EMI transactions; Prime members receive an additional 5% on eligible products.
Quotes
Saurabh Srivastava
Vice President, Categories, Amazon India
“We also launched early deals around 10 days before the main sale, and we have already seen growth of around 35–40%. This gives us an indication that the festive season is going to go very well for us, and we expect the Great Indian Festival to break previous records.”
livemint.com
“Wherever Amazon Now has been launched, we are seeing customers shop around three times more than they did earlier.”
livemint.com
Sources
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