8 months ago
Major Media Brands Embrace Newsletter Boom in 2025
In 2025, many big names in media and business started their own newsletters.
New York Magazine, The New Yorker, and The Wall Street Journal's opinion section all joined Substack.
Even companies like American Eagle and Shopify got into the newsletter game.
On the other hand, Newsweek and Time moved their newsletters to a newer platform called Beehiiv, where they joined other big names like life coach Jay Shetty and actor Arnold Schwarzenegger.
Schwarzenegger's health and fitness newsletter, Arnold’s Pump Club, has over 1 million subscribers.
This shows how popular newsletters have become for reaching and engaging with audiences.
Major media brands like New York Magazine, The New Yorker, and The Wall Street Journal's opinion section added Substack newsletters in 2025.
Companies such as American Eagle and Shopify also launched Substack newsletters in 2025.
Newsweek and Time moved their newsletter portfolios to Beehiiv in 2025.
Jay Shetty and Arnold Schwarzenegger are notable figures with newsletters on Beehiiv.
Arnold Schwarzenegger's Arnold’s Pump Club health and fitness newsletter has over 1 million subscribers.
- Who
- Major media brands and companies
- What
- Embracing the newsletter business
- Where
- Various platforms like Substack and Beehiiv
- When
- In 2025
- Why
- To expand their reach and engage with audiences
Key facts
- New York Magazine
- Added Substack newsletters in 2025
- The New Yorker
- Added Substack newsletters in 2025
- The Wall Street Journal
- Added Substack newsletters in 2025
- The Paris Review
- Added Substack newsletters in 2025
- American Eagle
- Added Substack newsletters in 2025
- Shopify
- Added Substack newsletters in 2025
- Newsweek
- Moved newsletters to Beehiiv in 2025
- Time
- Moved newsletters to Beehiiv in 2025
- Jay Shetty
- Life coach with newsletters on Beehiiv
- Arnold Schwarzenegger
- Celebrity with 1M+ subscribers on Arnold’s Pump Club newsletter on Beehiiv
Sources
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