1 week ago
FSSAI Notices Prompt Food Firms to Withdraw Misleading Claims
India’s food regulator, FSSAI, checked whether companies described their food products honestly.
It said several businesses changed labels, advertisements or online listings after receiving notices.
Mondelez India removed claims and an advertisement about Bournvita’s nutritional value.
Sapiens Labs and Juza Foods also removed claims or advertisements linked to products.
Vichlagro Products and JJ Foods delisted a product with a misleading trade name from Flipkart.
Amway removed “100 per cent” from its coconut oil packaging and promotional material.
One report also said Amway stopped using “Energy Drink” for its XS products and sought permission to sell existing stock until it ran out.
The reports give slightly different dates for Amway’s new packaging, ranging from August to September-October 2026.
FSSAI said several food businesses took corrective action after notices over misleading health, nutrition, trade and product claims.
Mondelez India withdrew Bournvita-related nutritional claims and associated advertisements from e-commerce platforms.
Sapiens Labs and Juza Foods withdrew or removed claims and advertisements linked to products cited by FSSAI.
Vichlagro Products and JJ Foods delisted a product with a misleading trade name from Flipkart.
Amway removed “100 per cent” from coconut oil packaging and promotions, discontinued old stock and revised its product claims.
- Who
- The Food Safety and Standards Authority of India and food businesses including Mondelez India, Sapiens Labs, Juza Foods, Vichlagro Products, JJ Foods and Amway India.
- What
- FSSAI notices led companies to withdraw claims and advertisements, revise packaging and delist a product.
- Where
- India, including product packaging, websites, promotional material, sales channels and e-commerce platforms such as Flipkart.
- When
- The corrective actions followed FSSAI notices; reports give differing timelines for Amway’s updated packaging, from August to September-October 2026.
- Why
- FSSAI said the measures were intended to address misleading claims and ensure compliance with food-safety and advertising rules.
Key facts
- Regulator
- Food Safety and Standards Authority of India (FSSAI)
- Claims examined
- Health, nutrition, nutrient-comparative, trade and product claims
- Mondelez India action
- Withdrew Bournvita-related nutritional claims and associated advertisements from e-commerce platforms
- Other corrective actions
- Sapiens Labs and Juza Foods removed claims or advertisements; Vichlagro Products and JJ Foods delisted a product from Flipkart
- Amway coconut oil action
- Removed “100 per cent” from the name, packaging and promotional material and discontinued old stock from sales channels
- Additional Amway action
- One report said Amway discontinued the term “Energy Drink” on its XS product range and requested permission to sell existing stock until exhausted
- Packaging timeline
- Reports variously cited the next production cycle in August 2026 and progressive introduction from September-October 2026
- Rules cited
- Food Safety and Standards Act, 2006, and Food Safety and Standards (Advertising and Claims) Regulations, 2018
Quotes
Food Safety and Standards Authority of India (FSSAI)
India’s food safety regulator
“Measures include withdrawing misleading label claims and revising product packaging to ensure consumer safety and regulatory compliance”
thehansindia.com
“Response from Flipkart was received, wherein the FBO mentioned that he has delisted the product from his platform”
deccanchronicle.com
Sources
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