2 hrs ago
Coca-Cola India Expands Festive Beverage Experiences Across Maharashtra
Coca-Cola India is creating special activities for the festive season.
These activities will happen in Maharashtra and other parts of India.
Maaza will organize fun events in housing societies.
Some winning neighborhoods can meet Riteish and Genelia.
Coke On Wheels will bring cold drinks to busy places.
Sprite will invite people to visit pandals and try spicy-food challenges.
Kinley will provide water to traffic police and celebrate with their families.
Minute Maid will let people sample fruit drinks at crowded festive locations.
The goal is to make celebrations more refreshing and enjoyable.
Coca-Cola India is expanding festive beverage activations across Maharashtra and other regions.
Maaza will hold Society Anandotsav events, with winning neighborhoods meeting Riteish and Genelia.
Coke On Wheels and meal partnerships will offer chilled drinks and festive food combos.
Sprite’s X Spicy Pandal Trail features spicy-food challenges, stamp collection, merchandise and a Korea trip draw.
Kinley will support traffic police, while Minute Maid offers fruit-beverage sampling at busy pandal locations.
- Who
- Coca-Cola India, including its Maaza, Coca-Cola, Sprite, Kinley and Minute Maid brands, is organizing the programme.
- What
- The company is offering festive brand experiences, beverage sampling, food partnerships, community events and hydration support.
- Where
- Across Maharashtra and other regions, including housing societies, pandals, retail locations, eateries, transit routes and high-footfall hotspots.
- When
- During the festive season; the announcement is dated September 18.
- Why
- To bring beverages closer to consumers, support festive celebrations and strengthen product availability across different occasions.
Key facts
- Company
- Coca-Cola India
- Main region
- Maharashtra and other regions
- Maaza activation
- Maaza Society Anandotsav
- Sprite activation
- Sprite X Spicy Pandal Trail
- Contest opportunity
- Consumers collecting three Sprite trail stamps can enter a draw for a trip to Korea.
- Kinley initiative
- Packaged drinking water was provided to traffic police on duty.
- Minute Maid sampling
- Nimbu Fresh, Mixed Fruit and Apple beverages will be sampled at pandal hotspots.
Quotes
Greishma Singh
Vice President Marketing, Coca-Cola India and South West Asia
“Festivals are a time for families and communities to come together, celebrate traditions, enjoy special foods and create joyful moments.”
theprint.in
Sources
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