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Gen Z and Millennials Bring New Energy to Hyderabad Onam

Gen Z and Millennials Bring New Energy to Hyderabad Onam
Gen Z, Millennials Reshape Onam in Hyderabad · deccanchronicle.com

Onam is an important festival celebrated by people from Kerala.

In Hyderabad, young Malayalis are adding new ideas to the celebrations.

They organized a rally where people wore traditional clothes and visited famous places.

A new band made up of office workers played songs in several Indian languages.

Nursing students performed a play and sang songs connected with boat races.

These activities helped people from different regions learn about Onam.

The Kerala Association of Hyderabad has held events for 10 days.

The celebrations include traditional customs, friendship between communities and charitable activities.

Key facts

Community
Malayali community in Hyderabad
Opening event
Onam Sarkeet, a ride-and-drive rally
New band
Corp Mallu Band, formed by corporate employees in Hyderabad
Performance venue
Lulu Mall
Nursing program
Apollo School of Nursing students staged an Onam folktale play
Traditional music
Students sang Vanchipattu, songs associated with Kerala boat races
Event duration
The Kerala Association of Hyderabad organized events over 10 days

Quotes

Surendran Kannatt

Global Vice-Chairman of the World Malayalee Council and president of the Telangana Nair Seva Society

“Our celebrations extend beyond traditional festivities like Pookkalam, Sadhya and Thiruvathira dance. They have become platforms for social cohesion and philanthropy. Onam brings together generations of Malayalis, integrating seamlessly with the multicultural fabric of Telangana.”
deccanchronicle.com
“Several like-minded Malayalis dressed in traditional outfits toured important and historic landmarks in Hyderabad. We had briefings, fun activities and moved from one spot to another. It was an amazing experience.”
deccanchronicle.com

Sources

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