3 hrs ago
Ownly Brings Bappa’s Delivery Partner to Hyderabad Roads
Ownly is celebrating Ganesh Chaturthi with a special moving display in Hyderabad.
The display has a very large Mooshak, the mouse companion of Lord Ganesha, placed on a van.
The van is planned to travel around the city from 14 to 25 September.
It will visit busy roads, neighbourhoods and areas with Ganesh pandals.
People may see, photograph and share the festive van.
Ownly will also use its app to highlight Indian sweets and pure-vegetarian food.
The company has added branding and distributed agarbattis at some Hyderabad pandals.
The idea is to connect the festival with both outdoor celebrations and food ordering at home.
Ownly, Rapido’s standalone food delivery app, is launching “Mooshak on Wheels” for Ganesh Chaturthi.
The mobile installation features a large Mooshak mounted on a branded van.
The van is scheduled to travel across Hyderabad from 14 to 25 September, mainly between 2 pm and 9 pm.
Planned stops include Balapur, Old City, Nagole, Secunderabad, Hitech City, Madhapur and Kukatpally.
Ownly is also promoting Ganpati-themed ordering in Hyderabad and Bengaluru, including Indian sweets and pure-vegetarian selections.
- Who
- Ownly, a standalone food delivery app by Rapido, is organizing the activation.
- What
- A branded van carrying a large Mooshak installation called “Mooshak on Wheels: Bappa’s Delivery Partner.”
- Where
- The on-ground activation will take place across Hyderabad, while related in-app communication covers Hyderabad and Bengaluru.
- When
- The van is scheduled to operate from 14 to 25 September, largely between 2 pm and 9 pm.
- Why
- Ownly says it wants to participate in Ganesh Chaturthi celebrations through a familiar, joyful interpretation of Lord Ganesha’s companion and promote festive food ordering.
Key facts
- Organizer
- Ownly, a standalone food delivery app by Rapido
- Activation
- “Mooshak on Wheels: Bappa’s Delivery Partner”
- Dates
- 14–25 September
- Operating hours
- Largely 2 pm–9 pm
- Hyderabad areas
- Balapur, Old City, Nagole, Secunderabad, Hitech City, Madhapur and Kukatpally
- Festive offerings
- Indian sweets and pure-vegetarian selections highlighted through Ganpati-themed in-app communication
- Pandal presence
- Festive branding and agarbatti distribution at selected Hyderabad pandals
Quotes
Ownly’s spokesperson
Spokesperson for Ownly, the food-delivery app operated by Rapido.
“Through the Mooshak installation travelling across the city, we hope to add a little more joy to the celebrations and create a festive experience that people across Hyderabad notice, enjoy and remember.”
deccanchronicle.com
“Ganesh Chaturthi is celebrated with immense joy across Hyderabad and many parts of the country.”
deccanchronicle.com
Sources
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