1 hr ago
Air India Brings Masala Cutting Chai To International Flights
Air India is serving a special masala cutting chai on some international flights.
It is available to passengers in First and Business Class.
The tea is inspired by the small cups of chai sold at Indian roadside stalls.
Tata Consumer Products Limited helped create the drink for the airline.
Cabin crew prepare it during the flight.
The tea is meant to give travellers a familiar taste of India.
Air India says it also helps international guests experience an Indian tradition.
The drink has won an award for being a top hot beverage served onboard.
Air India has introduced single-serve masala cutting chai for First and Business Class passengers on international routes.
The beverage was developed exclusively with Tata Consumer Products Limited and inspired by Indian street-style cutting chai.
Cabin crew prepare and serve the tea onboard in a compact single-serve portion.
Air India says the offering blends premium hospitality with a distinctive Indian cultural experience.
The beverage recently won the Airline Passenger Experience Association’s Best Onboard Beverage (Hot) award.
- Who
- Air India, in collaboration with Tata Consumer Products Limited.
- What
- The airline introduced single-serve masala cutting chai for First and Business Class passengers.
- Where
- On Air India international flights.
- When
- The beverage was recently introduced and has recently received an industry award.
- Why
- To improve the onboard experience and showcase Indian flavours, culture, and hospitality.
Key facts
- Beverage
- Cutting Chai - Masala Flavour
- Availability
- First and Business Class cabins
- Routes
- International flights
- Collaborator
- Tata Consumer Products Limited
- Preparation
- Freshly prepared onboard by cabin crew
- Inspiration
- Indian street-style cutting chai
- Award
- Best Onboard Beverage (Hot) from the Airline Passenger Experience Association
Quotes
Air India
The airline introducing the cutting chai service on international flights
“The new offering reflects the airline's vision of blending world-class hospitality with distinctive Indian flavours, ensuring guests can enjoy a familiar taste of India wherever their journey takes them.”
livemint.com
“This global recognition highlights “how small details can leave a lasting impression and demonstrates the growing appeal of experiences that celebrate local culture while delivering premium service.””
livemint.com
Sources
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