22 hrs ago
Air India Express Unveils Uniform Inspired by India’s Crafts
Air India Express has introduced new clothes for its cabin crew.
Designer Pooja Krishnan created the outfit after the airline changed its brand.
The uniform uses a fabric called banana crepe.
It is meant to be comfortable, breathable, strong, and easy to move in.
The design is inspired by crafts from several parts of India.
These include Kanjeevaram, Pattu, Patola, Gamosa, and Bagh traditions.
Small details, such as the buttons and scarf, help tell India’s stories.
Cabin crew also need to look professional because they welcome passengers and help keep them safe.
Designer Pooja Krishnan created Air India Express’ new cabin crew uniform nearly three years after the airline rebranded.
The uniform uses banana crepe fabric intended to provide comfort, breathability, durability, and an elegant drape.
Its design draws on Kanjeevaram, Pattu, Patola, Gamosa, and Bagh textile and craft traditions.
Details include brand-coloured elements, an “X” on the buttons, and a scarf inspired by different parts of India.
The uniform is designed for appearance and movement while reflecting cabin crew members’ safety, hospitality, and professional responsibilities.
- Who
- Air India Express and designer Pooja Krishnan.
- What
- Air India Express introduced a new cabin crew uniform combining Indian craft references with practical airline clothing.
- Where
- The uniform is intended for Air India Express cabin crew and draws inspiration from textile traditions across India.
- When
- Nearly three years after Air India Express rebranded.
- Why
- To support comfort and movement during long duty hours while extending the airline’s Tales of India brand story and maintaining a professional appearance.
Key facts
- Designer
- Pooja Krishnan
- Airline
- Air India Express
- Primary fabric
- Banana crepe
- Craft inspirations
- Tamil Nadu’s Kanjeevaram, Himachal Pradesh’s Pattu, Gujarat’s Patola, Assam’s Gamosa, and Madhya Pradesh’s Bagh
- Design initiative
- Tales of India
- Functional goals
- Comfort, breathability, durability, freedom of movement, and an elegant drape
- Uniform details
- An “X” on the buttons, a custom scarf, and Air India Express brand colours
Quotes
Pooja Krishnan
Designer of Air India Express’s new cabin crew uniform
“I looked at every decision through colour, pattern, proportion, identity, and storytelling, asking how the uniform could feel unmistakably Air India Express, even in the smallest details. It allows them to carry a little piece of India and a little piece of Air India Express, wherever they go.”
indianexpress.com
“Beyond delivering hospitality, they are extensively trained to manage a wide range of situations, including emergency procedures, first aid, security-related scenarios and guest wellbeing.”
indianexpress.com
Sources
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