2 weeks ago
Consumer durable makers pass higher input costs to buyers
Kitchen pots, pans, and small appliances are becoming more expensive to make.
Companies that make them have to pay more for metal, plastic, and packaging materials.
For a while, these companies paid the extra cost themselves and kept prices the same.
Now they are starting to make shoppers pay more instead.
One company, TTK Prestige, said its material costs went up by 5 to 7 percent.
It began raising prices at the end of the first three months of the year.
Another company, Hawkins Cookers, already raised prices in March and April and may raise them again.
Stove Kraft is also charging more for its products.
The companies hope to manage costs carefully so prices do not go up too much.
This means shoppers may soon see higher prices for kitchen items.
Consumer durable makers are starting to pass higher input costs on to consumers after absorbing inflationary pressure in the previous year.
TTK Prestige said input material and packaging costs rose 5-7 per cent and it began passing on the increase towards the end of the first quarter.
TTK Prestige MD & CEO Venkatesh Vijayaraghavan said the market would likely see price hikes over Q2.
Hawkins Cookers raised product prices in March and April 2026 and warned it may take more increases if raw material costs stay high.
Stove Kraft increased realisations in the domestic market and expects at least a 1 per cent year-on-year improvement in gross margin.
- Who
- Consumer durable makers TTK Prestige, Hawkins Cookers, and Stove Kraft, including executives Venkatesh Vijayaraghavan (MD & CEO, TTK Prestige) and Rajendra Gandhi (MD, Stove Kraft)
- What
- Companies are passing higher raw material and packaging costs to consumers through product price increases.
- Where
- The companies' domestic market (country not named in the article).
- When
- Reported on August 12, 2026; TTK Prestige began passing on increases late in the first quarter, Hawkins raised prices in March and April 2026, and further hikes are expected over Q2.
- Why
- Sustained increases in the costs of aluminium, metals, plastics, and packaging after companies had previously absorbed inflationary pressure.
Key facts
- Companies cited
- TTK Prestige, Stove Kraft, Hawkins Cookers
- TTK Prestige cost increase
- 5-7 per cent for input material and packaging
- Expected timing of price hikes
- Q2, per TTK Prestige
- Hawkins Cookers price increases
- March and April 2026
- Hawkins main raw material
- Aluminium
- Stove Kraft gross margin outlook
- At least 1 per cent year-on-year improvement
- Cost drivers
- Aluminium, metals, plastics, packaging
- Article published
- August 12, 2026
Quotes
Venkatesh Vijayaraghavan
MD & CEO of TTK Prestige
“"Specifically for TTK Prestige and probably for the industry as well, there would be a price hike that the market would probably start to see and experience over Q2"”
thehindubusinessline.com
“"There is definitely price increase, in the input costs. And so we have addressed this by adjusting the realisation prices"”
thehindubusinessline.com






