2 weeks ago

Consumer durable makers pass higher input costs to buyers

Consumer durable makers pass higher input costs to buyers
Consumer durable makers begin passing higher input costs to buyers · thehindubusinessline.com

Kitchen pots, pans, and small appliances are becoming more expensive to make.

Companies that make them have to pay more for metal, plastic, and packaging materials.

For a while, these companies paid the extra cost themselves and kept prices the same.

Now they are starting to make shoppers pay more instead.

One company, TTK Prestige, said its material costs went up by 5 to 7 percent.

It began raising prices at the end of the first three months of the year.

Another company, Hawkins Cookers, already raised prices in March and April and may raise them again.

Stove Kraft is also charging more for its products.

The companies hope to manage costs carefully so prices do not go up too much.

This means shoppers may soon see higher prices for kitchen items.

Key facts

Companies cited
TTK Prestige, Stove Kraft, Hawkins Cookers
TTK Prestige cost increase
5-7 per cent for input material and packaging
Expected timing of price hikes
Q2, per TTK Prestige
Hawkins Cookers price increases
March and April 2026
Hawkins main raw material
Aluminium
Stove Kraft gross margin outlook
At least 1 per cent year-on-year improvement
Cost drivers
Aluminium, metals, plastics, packaging
Article published
August 12, 2026

Quotes

Venkatesh Vijayaraghavan

MD & CEO of TTK Prestige

“"Specifically for TTK Prestige and probably for the industry as well, there would be a price hike that the market would probably start to see and experience over Q2"”
thehindubusinessline.com
“"There is definitely price increase, in the input costs. And so we have addressed this by adjusting the realisation prices"”
thehindubusinessline.com

Sources

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