3 weeks ago
FMCG firms signal price hikes in Q2 as costs climb
Many companies that make everyday products like biscuits, soap and food are called FMCG companies.
Lately, these companies have to pay more for the raw materials they use, like sugar, palm oil and things made from oil.
When making a product costs more, companies often ask customers to pay a little more too.
Some companies are also making their packs a little smaller instead of raising the price, which is called 'shrinkflation'.
Britannia, a big biscuit maker, says it will make some of its small packs a bit smaller soon.
Godrej, Hindustan Unilever, Dabur and Tata Consumer Products say they may also raise prices in the coming months.
The reason is that many materials are linked to the price of oil in the world, and that price has gone up.
Most companies still think people will keep buying their products, so they are not too worried about selling less.
But Nestle says people might buy a little less in the short term.
Price increases like this are called inflation, and companies are trying to protect their profits while keeping their customers happy.
Leading FMCG makers plan calibrated price hikes and shrinkflation in the September quarter to offset rising input costs from commodity inflation and geopolitical uncertainty.
Britannia expects an additional 1.5-2% pricing action through shrinkflation in its ₹5 and ₹10 biscuit packs, citing higher sugar and palm oil prices.
Godrej Consumer Products, which raised prices by an average of about 5% in the June quarter, may implement a similar hike in Q2 but is holding back until cost trends are clearer.
Hindustan Unilever anticipates sequential inflation of 2-5% in the September quarter and will keep taking calibrated pricing action while protecting volume-led growth.
Demand outlook varies: Britannia calls demand 'strong' and Dabur expects double-digit revenue growth, while Nestle India warns overall consumption could moderate in the short term.
- Who
- Leading Indian FMCG companies including Britannia, Godrej Consumer Products, Dabur India, Hindustan Unilever, Tata Consumer Products and Nestle India
- What
- Signaling calibrated price hikes and shrinkflation in the September quarter to offset rising input costs and protect margins
- Where
- India, for companies serving the Indian FMCG market
- When
- September quarter (Q2 FY27), with earnings calls reported around August 9, 2026
- Why
- Rising input costs from commodity inflation, crude oil volatility and geopolitical uncertainty are squeezing margins, while demand remains resilient
Optimism on demand and pricing
Caution on consumption and price actions
Consumer demand outlook
Optimism on demand and pricing
Most FMCG leaders, including Britannia's CEO Rakshit Hargave, cite resilient consumption and improved revenue growth, describing the demand environment as 'strong'. Dabur is confident of delivering double-digit revenue growth in FY27.
Caution on consumption and price actions
Nestle India cautions that overall consumption could moderate in the short term due to geopolitical and inflationary headwinds, with the West Asia conflict and possible El Nino impact on monsoons as key monitorables. Dabur also flags that volumes will be under pressure because of high inflation.
Pricing strategy for Q2
Optimism on demand and pricing
Britannia, HUL, Dabur and Tata Consumer Products favour calibrated price hikes and shrinkflation now to protect margins and pass on inflation to consumers.
Caution on consumption and price actions
Godrej Consumer Products is holding back on larger price increases until commodity cost trends become clearer, saying existing pricing is broadly adequate with Brent crude around USD 80-85 per barrel.
Key facts
- Sector
- Fast-Moving Consumer Goods (FMCG)
- June quarter average price hike
- Around 2-5%
- Expected September quarter inflation (HUL)
- 2-5% sequentially
- Britannia planned Q2 pricing action
- Additional 1.5-2% via shrinkflation in ₹5 and ₹10 biscuit packs
- GCPL June quarter price increase
- Average of about 5%
- Brent crude level
- Around USD 80-85 per barrel
- Key cost pressures
- Sugar, palm oil, crude oil-linked inputs and geopolitical uncertainty
- Publication date
- August 9, 2026
Quotes
Rakshit Hargave
MD and CEO of Britannia
“Because of inflation, we had to pass it on to the consumer. Price growth and value growth are becoming higher than volume growth. Volumes will be under pressure as the inflation is too much,”
thehindubusinessline.com
“"Going ahead in the quarter, you will see something more coming in. If the overall impact was 1 per cent, you would probably see maybe another 1.5-2 per cent coming in."”
thehindubusinessline.com
thehansindia.com







