3 weeks ago

FMCG firms signal price hikes in Q2 as costs climb

FMCG firms signal price hikes in Q2 as costs climb
Shrinkflation, price hikes back on FMCG menu as costs climb · thehansindia.com

Many companies that make everyday products like biscuits, soap and food are called FMCG companies.

Lately, these companies have to pay more for the raw materials they use, like sugar, palm oil and things made from oil.

When making a product costs more, companies often ask customers to pay a little more too.

Some companies are also making their packs a little smaller instead of raising the price, which is called 'shrinkflation'.

Britannia, a big biscuit maker, says it will make some of its small packs a bit smaller soon.

Godrej, Hindustan Unilever, Dabur and Tata Consumer Products say they may also raise prices in the coming months.

The reason is that many materials are linked to the price of oil in the world, and that price has gone up.

Most companies still think people will keep buying their products, so they are not too worried about selling less.

But Nestle says people might buy a little less in the short term.

Price increases like this are called inflation, and companies are trying to protect their profits while keeping their customers happy.

Key facts

Sector
Fast-Moving Consumer Goods (FMCG)
June quarter average price hike
Around 2-5%
Expected September quarter inflation (HUL)
2-5% sequentially
Britannia planned Q2 pricing action
Additional 1.5-2% via shrinkflation in ₹5 and ₹10 biscuit packs
GCPL June quarter price increase
Average of about 5%
Brent crude level
Around USD 80-85 per barrel
Key cost pressures
Sugar, palm oil, crude oil-linked inputs and geopolitical uncertainty
Publication date
August 9, 2026

Quotes

Rakshit Hargave

MD and CEO of Britannia

“Because of inflation, we had to pass it on to the consumer. Price growth and value growth are becoming higher than volume growth. Volumes will be under pressure as the inflation is too much,”
thehindubusinessline.com
“"Going ahead in the quarter, you will see something more coming in. If the overall impact was 1 per cent, you would probably see maybe another 1.5-2 per cent coming in."”
thehindubusinessline.com thehansindia.com

Sources

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