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Nat Habit Raises ₹142 Crore in Series C Funding
Nat Habit is an Indian personal care company that makes products with a Fresh Ayurveda approach.
It has raised ₹142 crore from investors in a new funding round.
Trident Growth Partners led the investment, and several current and new investors also took part.
The company says its annualised gross revenue has reached ₹330 crore.
Nat Habit plans to use the money to make more products and sell them through quick-commerce services and physical shops.
It also wants to reach more people in Tier 2 and Tier 3 cities.
The company plans to keep building its product-formulation and manufacturing capabilities.
Its founders say the investment will help make its products available to more households.
Personal care brand Nat Habit raised ₹142 crore in a Series C round led by Trident Growth Partners.
Existing investors Bertelsmann India Investments, Mirabilis Investment Trust and Sharrp Ventures participated.
New investors Physis Capital and Hero Family Office also joined the all-primary funding round.
Nat Habit reported annualised gross revenue of ₹330 crore.
The company plans to expand products and distribution, reach more smaller-city consumers, and strengthen formulation and manufacturing.
- Who
- Nat Habit, with Trident Growth Partners leading the investment and existing and new investors participating.
- What
- Nat Habit raised ₹142 crore in a Series C funding round.
- Where
- India; the company plans to expand its reach across the country.
- When
- The announcement was published on October 10, 2026.
- Why
- To expand its product portfolio and distribution, reach more consumers, and strengthen formulation and manufacturing.
Nat Habit’s growth plans
Investor’s assessment
Next phase of expansion
Nat Habit’s growth plans
Nat Habit says the investment will help broaden its product portfolio, expand distribution and digital reach, and strengthen its capabilities.
Investor’s assessment
Trident Growth Partners says the company has reached an inflection point and sees potential to grow across online and offline channels while building on its existing foundation.
Brand proposition
Nat Habit’s growth plans
Co-founder Swagatika Das says Nat Habit aims to offer natural personal care without compromising on freshness or efficacy.
Investor’s assessment
Trident Growth Partners describes the Fresh Ayurveda approach and in-house R&D, formulation and manufacturing as strengths, and says the products serve babies and adults.
Key facts
- Funding
- ₹142 crore
- Funding round
- Series C; all-primary funding
- Lead investor
- Trident Growth Partners
- Other participating investors
- Bertelsmann India Investments, Mirabilis Investment Trust, Sharrp Ventures, Physis Capital and Hero Family Office
- Annualised gross revenue
- ₹330 crore
- Founded
- 2019, by Swagatika Das and Gaurav Agarwal
- Planned priorities
- Product expansion, quick-commerce and offline retail distribution, digital reach in Tier 2 and Tier 3 cities, and stronger formulation and manufacturing capabilities
Quotes
Swagatika Das
Co-founder of Nat Habit.
“We started Nat Habit with a simple belief: natural personal care should never require consumers to compromise on freshness or efficacy.”
thehindubusinessline.com
“India’s personal care market is evolving, with consumers increasingly seeking all-natural products they can trust for the whole family.”
thehindubusinessline.com
Sources
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