1 hr ago
16-Year-Old Founder’s SAMMMM Raises ₹10 Crore, Reports 17x Growth
Samara Roy started a beauty and self-care company called SAMMMM when she was 16.
She said her own teenage experiences inspired the business.
The company wants to make products for Gen Z and Gen Alpha.
Its first product was a lip tint that changes according to each person’s pH.
Investors, including Fireside Ventures and Sauce VC, provided funding to help the company grow.
The company later raised money in four more bridge rounds.
SAMMMM said its quarterly gross sales grew about 17 times during the reported period.
It also sold nearly 100,000 products through its website, Amazon, and Nykaa.
Roy now wants the company to focus on repeat customers and product bundles.
Samara Roy launched self-care brand SAMMMM in June 2025 at age 16.
The brand began with a pH-reactive lip tint designed to adjust to each consumer.
SAMMMM raised an initial seed round led by Fireside Ventures and Sauce VC, followed by four bridge rounds.
Quarterly gross sales reportedly grew about 17 times between July–September 2025 and April–June 2026.
The company sold nearly 100,000 units through its website, Amazon, and Nykaa, with its founder claiming an initial sale every two minutes.
- Who
- Samara Roy, with Mantosh Roy and Rishi Seth, founded SAMMMM.
- What
- SAMMMM, a youth-focused self-care brand, reported rapid sales growth after raising seed and bridge funding.
- Where
- The company sold products across India through its website, Amazon, and Nykaa.
- When
- The brand launched in June 2025; reported sales growth covered July–September 2025 through April–June 2026.
- Why
- Roy said the brand was created to address gaps in inclusive beauty, community engagement, and products for younger consumers.
Key facts
- Founder
- Samara Roy, aged 16 at launch
- Launch date
- June 2025
- Initial funding
- ₹10 crore seed funding, according to the headline
- Investors
- Fireside Ventures and Sauce VC led the initial seed round
- Sales growth
- Quarterly gross sales reportedly increased about 17x
- Units sold
- Nearly 100,000 best-selling units across three channels
- First product
- A pH-reactive lip tint
Quotes
Mantosh Roy
SAMMMM executive and former Nykaa vice president
“For me, the biggest misconception is that younger people don’t need beauty products. But it’s not always about need. If something makes a person feel more confident, comfortable or better about themselves, then that’s reason enough to explore it.”
livemint.com
“One of the biggest struggles for me as a teenager was finding the right people, people who genuinely supported me, shared similar principles and values, and with whom I could really connect”
livemint.com
Sources
Related news
Nykaa, Honasa Ride India’s Digital Beauty Spending Shift
How A 23-Year-Old Built A Nail Brand In Bhopal
Gen Z Founders Build $8.5 Million Pickle Brand From TikTok
Honasa Consumer Targets ₹5,550 Crore Revenue By FY31
Nykaa and L’Oréal’s BOLD to Invest in Indian Beauty Startups
Stocks in Focus: Sterlite Tech, Nykaa, JSW Cement, Others
Nykaa Completes 51% Acquisition of Aminu Wellness
