2 hrs ago
Vijay Deverakonda’s UNHYPE skincare startup sells out, earns ₹1.3 crore
Vijay Deverakonda helped start a skincare company called UNHYPE.
The company sold 10,000 skincare kits in two weeks.
Altogether, the kits contained 30,000 products.
People pre-booked the products and paid ₹1.3 crore.
The kits include face wash, moisturiser and sunscreen.
Customers could choose Acne Safe or brightening versions.
Vijay said he did not have much skincare knowledge or access when he was young.
He wants UNHYPE to make simple products that work and are affordable.
He also said he personally uses and tests the products every day.
UNHYPE sold all 10,000 units of its initial VD Signature Routines launch within two weeks.
The launch represented 30,000 products across face wash, moisturiser and sunscreen kits.
Pre-bookings for Acne Safe and brightening variants generated ₹1.3 crore in revenue.
Regular sales were scheduled to begin on October 3.
Vijay Deverakonda said UNHYPE aims to offer simple, effective and affordable products for Indian consumers.
- Who
- Actor and UNHYPE co-founder Vijay Deverakonda, along with the skincare company.
- What
- UNHYPE sold out its initial skincare launch and reported ₹1.3 crore in pre-booking revenue.
- Where
- The brand is aimed at consumers in India.
- When
- The initial launch sold out within two weeks; regular sales were scheduled to begin on October 3.
- Why
- UNHYPE says it wants to provide straightforward, effective and affordable skincare products and help people build daily habits.
Key facts
- Brand
- UNHYPE
- Co-founder
- Vijay Deverakonda
- Initial units
- 10,000 VD Signature Routines
- Total products
- 30,000 products
- Pre-booking revenue
- ₹1.3 crore
- Product variants
- Acne Safe and brightening
- Regular sales
- Scheduled to begin October 3
Quotes
Vijay Deverakonda
Actor and UNHYPE co-founder
“There is a responsibility for the brand to continue developing top-of-the-line products across areas that most Indians are concerned with, that affect a lot of us and help create systems for them, and also keep it simple.”
livemint.com
“I think the sunscreen from UNHYPE is probably the best in the country, and once you use it, you can't use anything else; it's hard to use anything else.”
livemint.com
Sources
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