Prada Woos Ultrarrich With Snorkeling Trips and Skirts

Prada is a luxury fashion company trying to attract very wealthy customers.

It is offering special experiences, including snorkeling trips.

Prada is also looking through old clothing designs kept in its archives.

Some customers can ask the company to remake outfits from earlier fashion shows.

The clothing can be changed to fit each customer’s measurements.

Customers can also request specific details.

The most complicated skirts may cost up to $100,000.

This shows how Prada is offering highly personal and expensive products to its top clients.