1 hr ago
péro Opens Its First Store in 17 Years
péro is a clothing brand that has opened its first store.
The brand was founded 17 years ago.
The store is in Lodhi Colony market.
It covers 1,500 square feet.
One rack shows a jacket from every péro season.
The store also displays white shirts on special heart-shaped hangers.
These display pieces cannot be bought anywhere else in the world.
A permanent café is being built in the large veranda.
The store is designed to feel whimsical, cute, and fun.
péro has opened its first retail store since the brand was founded 17 years ago.
The 1,500-square-foot store is located in Lodhi Colony market.
Its first rack displays one jacket from every season since péro’s inception.
Classic white shirts hang on bespoke heart-with-wings hangers and are not available elsewhere.
A permanent café is being set up in the store’s 2,500-square-foot veranda.
- Who
- péro, a clothing brand.
- What
- The brand has opened its first retail store in 17 years.
- Where
- Lodhi Colony market, in a 1,500-square-foot store with a 2,500-square-foot veranda.
- When
- The store opening is described as occurring 17 years after péro was founded; no specific opening date is given.
- Why
- The store presents péro’s clothing, archive pieces, and whimsical, cute, and fun brand atmosphere.
Key facts
- Brand
- péro
- Store status
- The brand’s first store since its founding
- Years since founding
- 17 years
- Store size
- 1,500 square feet
- Veranda size
- 2,500 square feet
- Special display
- One jacket from every season since péro’s inception
- Planned addition
- A permanent café in the veranda
Sources
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