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Reimagining Patient Support to Bridge India's Healthcare Continuity Gap

Reimagining Patient Support to Bridge India's Healthcare Continuity Gap
From Healthcare Access To Continuity: Reimagining Patient Support In India · republicworld.com

Going to the doctor is only the first step when someone is sick.

Some illnesses, called chronic conditions, need care for a long time.

Sometimes people stop taking their medicine before they get better.

This can happen because medicine is costly, or because it is hard to understand the instructions.

Special helpers called Patient Support Programmes are like friendly guides.

They teach patients about their illness and remind them to take their medicine.

Technology like phone calls, messages on WhatsApp, and reminders can help too.

But the article says technology works best when real people are also there to help.

A company called QMS helps patients across India, in more than one hundred cities.

Their goal is to help people stay healthy from the first check-up all the way to getting better.

Key facts

Interviewee
Mahesh Makhija, CMD of QMS Medical Allied Services Ltd
Company
QMS Medical Allied Services Ltd
Pan-India footprint
100+ cities and 5,000+ pin codes
Core philosophy
Screen early, diagnose early, treat early, support continuously
Service areas
Patient Support Programmes, preventive screening, medical devices, digital engagement, scientific education
Technology used
Tele-counselling, WhatsApp engagement, reminders, vernacular digital content
Growth focus
Chronic and speciality therapies, Tier II and Tier III cities
Success measures
Treatment persistence, follow-up completion, barrier resolution, patient experience

Quotes

Mahesh Makhija

CMD, QMS Medical Allied Services Ltd

“Access is not the same as sustained care. A patient may consult a doctor and begin treatment, but continuing therapy depends on affordability, understanding, regular follow-up, medicine availability and emotional support.”
republicworld.com
“The key is personalisation.”
republicworld.com

Sources

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