2 weeks ago
Reimagining Patient Support to Bridge India's Healthcare Continuity Gap
Going to the doctor is only the first step when someone is sick.
Some illnesses, called chronic conditions, need care for a long time.
Sometimes people stop taking their medicine before they get better.
This can happen because medicine is costly, or because it is hard to understand the instructions.
Special helpers called Patient Support Programmes are like friendly guides.
They teach patients about their illness and remind them to take their medicine.
Technology like phone calls, messages on WhatsApp, and reminders can help too.
But the article says technology works best when real people are also there to help.
A company called QMS helps patients across India, in more than one hundred cities.
Their goal is to help people stay healthy from the first check-up all the way to getting better.
India has expanded healthcare access, but treatment continuity for chronic and speciality conditions remains a key challenge.
Patient Support Programmes (PSPs) provide disease education, counselling, affordability guidance, refill support and caregiver assistance.
QMS Medical Allied Services Ltd has a Pan-India footprint reaching 100+ cities and 5,000+ pin codes.
Technology such as tele-counselling and WhatsApp engagement should complement, not replace, human interaction in patient support.
QMS' philosophy is to 'screen early, diagnose early, treat early, and support continuously,' with growth focus on Tier II and Tier III cities.
- Who
- Mahesh Makhija, Chairman and Managing Director of QMS Medical Allied Services Ltd, discussed patient support in an interview.
- What
- The interview covered challenges in treatment continuity for chronic and speciality conditions in India and the role of Patient Support Programmes (PSPs) and technology in improving outcomes.
- Where
- India, where QMS operates across 100+ cities and 5,000+ pin codes.
- When
- Not stated in the article.
- Why
- Treatment interruption persists due to costs, limited health literacy, side effects, treatment fatigue and fragmented coordination, making continuous patient support necessary for better outcomes.
Key facts
- Interviewee
- Mahesh Makhija, CMD of QMS Medical Allied Services Ltd
- Company
- QMS Medical Allied Services Ltd
- Pan-India footprint
- 100+ cities and 5,000+ pin codes
- Core philosophy
- Screen early, diagnose early, treat early, support continuously
- Service areas
- Patient Support Programmes, preventive screening, medical devices, digital engagement, scientific education
- Technology used
- Tele-counselling, WhatsApp engagement, reminders, vernacular digital content
- Growth focus
- Chronic and speciality therapies, Tier II and Tier III cities
- Success measures
- Treatment persistence, follow-up completion, barrier resolution, patient experience
Quotes
Mahesh Makhija
CMD, QMS Medical Allied Services Ltd
“Access is not the same as sustained care. A patient may consult a doctor and begin treatment, but continuing therapy depends on affordability, understanding, regular follow-up, medicine availability and emotional support.”
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“The key is personalisation.”
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