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Kay Beauty Scales With Growth, Profitability and International Expansion
Kay Beauty is a makeup and beauty brand started in 2019 by Nykaa and actor Katrina Kaif.
The company says nearly 3 million people have chosen its products.
It reports that its sales run rate reached INR 300 crore in the first quarter of FY27.
The brand says it became profitable in its first year.
It says new products helped bring in about 40% of its business during that quarter.
Kay Beauty has also started selling in the UK and the GCC.
According to the company, it has ranked highly at retailers in both regions.
These figures and rankings come from a press release supplied by the company, so they are not independently verified in the article.
Kay Beauty says nearly 3 million consumers have chosen the brand since its 2019 launch.
The company reported an annualised net sales value run rate of INR 300 crore in Q1 FY27, three times its level three years earlier.
It says it became profitable within its first year and now has double-digit EBITDA margins and return on capital employed above 50%.
New launches contributed about 40% of the brand’s business in Q1 FY27; collaborations include a limited-edition collection with Falguni Shane Peacock.
Kay Beauty says it ranks among the top five brands at Space NK in the UK and top three at Nysaa in the GCC.
- Who
- Kay Beauty, co-founded by Nykaa and Katrina Kaif.
- What
- The brand reported business growth, profitability and expansion into international markets.
- Where
- India, the UK through Space NK, and the GCC through Nysaa.
- When
- The update was published October 10; the reported sales run rate and launch contribution refer to Q1 FY27.
- Why
- The release attributes growth to consumer relevance, product innovation, premiumisation and expansion.
Key facts
- Launch
- 2019
- Consumers
- Nearly 3 million, according to the brand
- Q1 FY27 annualised NSV run rate
- INR 300 crore
- Growth over three years
- 3x, as stated in the release
- New-launch contribution
- Approximately 40% of the brand’s business in Q1 FY27
- UK retail partner
- Space NK; Kay Beauty says it ranked among its top five brands
- GCC retail partner
- Nysaa; Kay Beauty says it ranked among its top three brands
- House of Nykaa beauty portfolio
- INR 2,032 crore annualised NSV in Q1 FY27, according to the release
Sources
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