2 days ago
Kiko Milano Plans to Double India Retail Footprint by 2026
Kiko Milano is a makeup and beauty company from Italy.
It wants to have twice as many places to sell its products in India by the end of 2026.
It now sells through its own shops and Reliance’s Tira beauty platform.
The company says it expects India to become one of its most important markets over time.
India’s beauty market is growing, and Kiko says many shoppers are interested in beauty trends.
The brand offers products in a range of shades, including some collections made for Indian customers.
For now, its products are made elsewhere and imported into India.
Kiko may consider making some India-focused products locally in the future.
Kiko Milano plans to double its India retail footprint by the end of 2026, CEO Simone Dominici said.
The brand currently has 20 points of sale: 11 standalone stores and nine outlets on Reliance’s Tira platform.
Kiko entered India in 2019 and accelerated expansion after partnering with Reliance in 2024; stores began reopening together in 2025.
The company expects India to rank among its top 15 markets by 2027, the top 10 in 2028–30, and potentially the top five by 2033–35.
Kiko imports its products into India and has no immediate plans for local manufacturing, though it may consider third-party production for India-specific products.
- Who
- Kiko Milano and its CEO, Simone Dominici, with India operations managed by Reliance Beauty and Personal Care.
- What
- Kiko plans to double its India retail footprint by the end of 2026.
- Where
- India; the brand currently has a presence in eight cities.
- When
- The expansion target is the end of calendar year 2026.
- Why
- Kiko sees growth potential in India’s expanding beauty market and believes its products and omnichannel partnership can grow its business.
Expansion opportunity
Current constraints
India’s growth potential
Expansion opportunity
Kiko CEO Simone Dominici sees India’s fast-growing beauty market and consumer interest in beauty trends as an opportunity to multiply the company’s business.
Current constraints
Dominici did not disclose India revenue targets, and the company’s projections for reaching top-market rankings are expectations rather than reported outcomes.
Local manufacturing
Expansion opportunity
Kiko could consider third-party manufacturing in the future for products designed specifically for India.
Current constraints
There are no immediate plans for local manufacturing; Kiko currently imports its products into India.
Key facts
- Current points of sale
- 20: 11 standalone stores and nine outlets through Tira
- India entry
- 2019
- Reliance partnership
- Expansion stepped up after the partnership began in 2024; the companies began reopening stores together in 2025
- Current city presence
- Mumbai, Delhi/NCR, Pune, Lucknow, Kochi, Hyderabad, Bengaluru and Ahmedabad
- India market ambitions
- Top 15 by 2027, top 10 in 2028–30, and potentially top five by 2033–35
- Indian beauty market outlook
- Redseer estimates the market will reach $40 billion by 2030, from about $23 billion currently
- Product and manufacturing
- Average product price is about Rs 1,430; products are currently imported into India
Quotes
Simone Dominici
Kiko Milano chief executive officer
“The beauty of the partnership is that it gives us an omnichannel platform. You can explore the brand online, get in touch with the brand through a beauty specialist like Tira, and then come to our stores for the full experience.”
financialexpress.com
“India is growing at three times the average global beauty market. That’s why we believe our distinctiveness will give us the opportunity to multiply our business in a short period of time here.”
financialexpress.com
Sources
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