1 hr ago
Bengal Sellers Expand Reach Through Flipkart’s Online Marketplace
Some clothing and craft makers in Bengal are starting to sell their products online through Flipkart.
They make items such as kids’ clothes, leather goods and tant saris.
Flipkart says sellers like the lower costs and easier business process.
Sellers can reportedly join the marketplace in about 10 minutes if they have the required documents.
The number of fashion sellers from Bengal using the platform increased by 90% in a year.
Flipkart also says sales and product volumes for fashion and kidswear grew by nearly 40% in FY26.
Weavers from Santipur and Fulia are among those selling online.
Flipkart helps sellers with product listings, technology, market information and delivery support.
The company says artificial intelligence has made it easier to create product catalogues.
Flipkart says low transaction costs, easier operations and broader customer access are attracting sellers from manufacturing clusters.
The number of transacting fashion sellers, especially kidswear sellers, from Bengal rose 90% in one year.
Fashion and kidswear revenue and volume from Bengal grew nearly 40% year-on-year in FY26, according to Flipkart.
Bengal is now Flipkart’s fourth-largest supplier of kids’ fashion, with many producers based in Calcutta and Howrah.
Flipkart is onboarding tant sari weavers from the Santipur–Fulia belt and offering cataloguing, technology, market-insight and logistics support.
- Who
- Flipkart and sellers from Bengal’s manufacturing clusters, including kidswear makers, leather-goods producers and tant sari weavers.
- What
- Sellers are expanding their reach by listing products on Flipkart’s online marketplace.
- Where
- Bengal, particularly Calcutta, Howrah and the Santipur–Fulia belt of Nadia.
- When
- The reported seller increase occurred over one year, and the reported fashion and kidswear growth was in FY26.
- Why
- Sellers are seeking lower transaction costs, easier business operations and access to more customers.
Key facts
- Seller growth
- Transacting fashion sellers from Bengal, especially kidswear sellers, increased by 90% in one year.
- Reported FY26 growth
- Fashion and kidswear revenue and volume grew close to 40% year-on-year.
- Kidswear ranking
- Bengal is the fourth-largest supplier of kids’ fashion on Flipkart.
- Onboarding time
- Flipkart says sellers can onboard in about 10 minutes with a bank account, PAN and GST number.
- Supported products
- The platform is attracting kidswear, leather goods and tant sari makers from Bengal.
- Seller support
- Flipkart provides cataloguing, market insights, technology and logistics support.
- Artificial intelligence
- Flipkart says AI has improved cataloguing through photo and video tools.
Quotes
Kapil Thirani
Vice-president, marketplace and fashion, at Flipkart
“Sellers are concerned about two things: cost of doing business, which is directly linked to their margins, and ease of doing business. At Flipkart, we are probably addressing that. Sellers can onboard in just 10 minutes with a bank account, PAN and GST number.”
telegraphindia.com
“AI has leapfrogged the cataloguing journey with photo and video — many sellers are adopting it, and we are making the technology available to sellers.”
telegraphindia.com
Sources
Related news
Kolkata Emerges as Flipkart’s Fastest-Growing Kidswear Hub
Amazon Expands Bazaar as Affordable Shopping Platform Across India
Flipkart Creates 2.5 Lakh Festive Jobs Amid Demand Surge
Ganesh Chaturthi Boosts Quick-Commerce Sales of Festive Essentials
Flipkart Announces Big Billion Days 2026 Sale Dates and Offers
