1 hr ago
Amazon Expands Bazaar as Affordable Shopping Platform Across India
Amazon Bazaar is a part of Amazon that sells inexpensive products.
It now has more than 3 crore products, and every item costs less than ₹500.
About 80% of the products cost less than ₹300.
Many people are using Bazaar as their first way to shop on Amazon.
Amazon says Bazaar has grown five times and is becoming popular in smaller Indian cities.
The service is also available in 15–16 countries under names such as Bazaar and Amazon Haul.
Amazon is putting Bazaar products directly into its main app so more shoppers can find them.
It is also using artificial intelligence to help sellers choose products and prices.
More than 1.5 lakh sellers are currently active on Bazaar.
Amazon Bazaar has grown fivefold and now offers more than 3 crore products priced below ₹500.
Around 80% of Bazaar products cost less than ₹300, attracting many first-time Amazon customers.
Bazaar has expanded from an India-focused experiment to 15–16 countries under Bazaar or Amazon Haul.
More than 1.5 lakh active sellers use Bazaar, while the seller base has tripled year-on-year.
Amazon is integrating Bazaar into its main app and using artificial intelligence to improve pricing and product discovery.
- Who
- Amazon, its Bazaar sellers, and value-conscious shoppers.
- What
- Amazon is rapidly expanding Bazaar, a low-priced shopping marketplace.
- Where
- Bazaar operates across India and in 15–16 countries internationally.
- When
- The expansion is occurring ahead of the festive season; no specific date is given.
- Why
- Amazon is seeking to attract value-conscious and first-time shoppers through affordable products, seller selection, and trusted delivery.
Key facts
- Product selection
- More than 3 crore products
- Price range
- All Bazaar products cost below ₹500
- Products below ₹300
- Around 80% of the selection
- Active sellers
- More than 1.5 lakh
- Seller growth
- The seller base has grown threefold year-on-year
- International reach
- Expanded to 15–16 countries as Bazaar or Amazon Haul
- Zero-referral-fee policy
- Applies to products below ₹1,000 across more than 1,800 categories
Quotes
Lalwani
Amazon executive discussing the Bazaar business
“Bazaar now offers more than 3 crore products, all priced below ₹500, with around 80% of its selection available for less than ₹300”
businesstoday.in
“Many customers are using low-ticket products as an entry point before moving on to higher-value purchases.”
businesstoday.in
Sources
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