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India's Smartphone Market Faces Worst June Quarter in Six Years

India's Smartphone Market Faces Worst June Quarter in Six Years
India’s smartphone market just had its worst June quarter in six years. Here’s what’s behind it · livemint.com

India's smartphone market had its worst June quarter in six years.

Smartphone shipments dropped by 10% compared to the same period last year.

This happened because the prices of smartphones went up by about 15% due to higher costs of parts like memory.

People are also spending less money on non-essential items because of inflation.

The cheapest smartphones, costing less than ₹15,000, were hit the hardest, with sales dropping by 45%.

Chinese brands, which sell many of these cheaper phones, saw their market share shrink.

However, very expensive smartphones costing more than ₹45,000 did well because people could pay for them in installments.

Vivo was the top brand, followed by Samsung, OPPO, Xiaomi, and realme.

Apple's sales fell by 3%, but a new brand called Nothing grew very fast, with sales increasing by 105%.

Experts think the market will stay weak for the rest of the year because part prices are still high.

Key facts

Quarterly Decline
10% YoY decline in smartphone shipments
Average Price Increase
15% increase by the end of the June quarter
Sub-₹15,000 Segment Decline
45% YoY decline
Premium Segment Performance
Resilient with financing schemes like EMIs
Market Share Leaders
vivo (18%), Samsung (17%), OPPO (14%), Xiaomi (13%), realme
Fastest-Growing Brand
Nothing, with 105% YoY shipment growth
Apple's Market Share
7% with supply constraints and inventory shortages

Quotes

Tarun Pathak

Research Director at Counterpoint Research

“We expect India’s smartphone market to remain under pressure through the rest of the year, as elevated memory and component costs continue to keep device prices high. Smartphone memory prices have increased nearly 4x since September 2025 and are expected to rise further, potentially reaching 5x in the coming months. As a result, we expect the market to decline by 13% YoY for the full year.”
livemint.com

Sources

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