2 weeks ago
India's E-commerce Order Volumes Rise 31% During Independence Day Sales
During India's Independence Day sales, people bought a lot of things online.
A company called Unicommerce counted the orders and found that 31% more orders were placed this year than last year.
The total money spent also went up by 30%.
Most of the orders were for clothes and fashion items.
Beauty and personal care products were also very popular.
The fastest-growing type of products was everyday goods like food and household items, which almost doubled in sales.
Within that, healthy food was a big trend.
Unicommerce helps many brands with their online stores, including well-known names like FabIndia and Lenskart.
This shows that many people in India enjoy shopping online during the holiday celebrations.
India's e-commerce order volumes grew 31% year-on-year during the 2026 Independence Day sale period, according to Unicommerce.
Total sales value (GMV) jumped 30% compared to the same period in 2025.
Fashion and accessories captured the highest share of order volumes, with apparel as the leading category.
The FMCG segment was the fastest-growing category, clocking nearly 100% year-on-year growth.
Healthy food products emerged as a significant trending subcategory within FMCG.
- Who
- India's e-commerce sector and Unicommerce, an e-commerce enablement platform
- What
- E-commerce order volumes grew 31% year-on-year during the Independence Day sale period
- Where
- India, with Unicommerce serving clients across India, Southeast Asia, and the Middle East
- When
- August 6-14, 2026, compared to the same period in 2025
- Why
- The Independence Day sale period drove increased online shopping activity
Key facts
- Order volume growth
- 31% year-on-year
- GMV growth
- 30% year-on-year
- Top category by volume
- Fashion and accessories (apparel leading)
- Fastest-growing category
- FMCG (nearly 100% growth)
- Trending subcategory
- Healthy food products
- Data period
- August 6-14, 2026
- Unicommerce clients
- Over 7,500 across India, Southeast Asia, and the Middle East










