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India's E-commerce Order Volumes Rise 31% During Independence Day Sales

India's E-commerce Order Volumes Rise 31% During Independence Day Sales
E-commerce order volumes up 31% during Independence Day sales · thehindubusinessline.com

During India's Independence Day sales, people bought a lot of things online.

A company called Unicommerce counted the orders and found that 31% more orders were placed this year than last year.

The total money spent also went up by 30%.

Most of the orders were for clothes and fashion items.

Beauty and personal care products were also very popular.

The fastest-growing type of products was everyday goods like food and household items, which almost doubled in sales.

Within that, healthy food was a big trend.

Unicommerce helps many brands with their online stores, including well-known names like FabIndia and Lenskart.

This shows that many people in India enjoy shopping online during the holiday celebrations.

Key facts

Order volume growth
31% year-on-year
GMV growth
30% year-on-year
Top category by volume
Fashion and accessories (apparel leading)
Fastest-growing category
FMCG (nearly 100% growth)
Trending subcategory
Healthy food products
Data period
August 6-14, 2026
Unicommerce clients
Over 7,500 across India, Southeast Asia, and the Middle East

Sources

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