0 months ago
Marico CEO Says Indian Consumer Insulated Amid Emerging Market Woes
Marico is a company in India that makes everyday products like Parachute hair oil, Saffola cooking oil and Livon hair care.
In the first three months of its new business year, Marico sold 11% more products in India than in the same period a year before.
That is a very strong result.
The company's boss, Saugata Gupta, says Indian shoppers are doing better than shoppers in many other growing markets.
This is true even though prices of some ingredients have gone up and down.
Marico also bought three smaller companies this year to sell snacks, skincare and healthy nutrition.
People in India are increasingly buying goods quickly through delivery apps.
Marico wants to sell more premium products and grow its business a lot this year.
The company feels confident about the future, even with some worries about weather and world prices.
Marico's India business posted 11% volume growth in Q1 FY27, among the highest in the FMCG industry.
MD & CEO Saugata Gupta said the Indian consumer remains relatively insulated compared to other emerging markets despite inflationary pressures and El Nino concerns.
Marico completed three acquisitions this year: 4700BC (gourmet snacking), Skinetiq (skincare in Vietnam) and Cosmix (plant-based nutrition).
Quick commerce is growing rapidly while modern trade and broader e-commerce have slowed, and Marico sees quick commerce as a driver of premiumisation.
Copra prices are 30-35% below last year's peaks, and Marico is comfortable with crude oil in the $85-90 per barrel range.
- Who
- Saugata Gupta, MD & CEO of Marico, speaking about the company's quarterly performance and strategy.
- What
- Marico reported 11% India volume growth in Q1 FY27 and outlined its premiumisation, acquisition and quick commerce strategy.
- Where
- India, with Marico also operating in Vietnam, Bangladesh and parts of the Middle East.
- When
- First quarter of FY27 (the June quarter), with FY26 results referenced for comparison.
- Why
- Demand improved following GST rationalisation, distribution expansion and a relatively resilient Indian consumer; Marico aims to sustain high single-digit volume growth.
Key facts
- Company
- Marico (maker of Parachute, Saffola and Livon brands)
- Q1 FY27 India volume growth
- 11%
- FY26 India volume growth
- About 9%
- Copra prices
- 30-35% below last year's peak levels
- Recent acquisitions
- 4700BC (gourmet snacking), Skinetiq (skincare, Vietnam), Cosmix (plant-based nutrition)
- Crude oil comfort range
- $85-90 per barrel
- FY27 target
- High-teen EBITDA growth
- Go-to-market initiative
- Project Setu, expanding to pharmacies, chemists and beauty stores in urban markets
Quotes
Saugata Gupta
MD & CEO of Marico
“High‑teen EBITDA growth will be driven by a combination of a more favourable portfolio mix, the commodity cost environment, and a significant improvement in the profitability of our foods and digital businesses.”
financialexpress.com
“Since the GST rationalisation implemented in September last year, we have seen a meaningful improvement in FMCG demand, particularly in the urban markets.”
financialexpress.com










