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Book Examines Social Media’s Role in India’s Hate-Speech Epidemic

Book Examines Social Media’s Role in India’s Hate-Speech Epidemic
In a new book, Harsh Mander looks at the far-reaching consequences of hate speech on social media · scroll.in

Harsh Mander’s book looks at how hateful messages spread online in India.

It describes political advertisements that attacked religious minorities and opposition leaders.

Some of these advertisements were posted by hidden accounts linked to the Bharatiya Janata Party.

A study said these accounts spent a large share of political-advertising money on Meta’s platforms.

The book also says that WhatsApp groups and YouTube channels can spread rumors and divisive messages to many people.

Researchers cited in the book believe this can influence how people think and vote.

Social-media companies earn money when people watch advertisements or live streams.

The book argues that stronger oversight is needed to limit harmful political content and protect democratic debate.

Key facts

Book
It Started with Words: The Epidemic of Hate Speech in New India
Author
Harsh Mander
Study
Tech Justice Law Project analysis of the 2024 Jharkhand assembly elections
Meta advertising share
BJP and affiliated shadow accounts represented about 75% of political-ad spending on Meta in the study
Reported BJP Meta spending
Approximately Rs 2.25 crores during the three months before the Jharkhand election
Online news consumption
A 2024 Reuters Institute study cited in the article found that around 50% of people in India get news from social media
YouTube reliance
The same study found that 54% of those social-media news users rely solely on YouTube

Quotes

Tech Justice Law Project report

Researchers whose report studied political advertising on Meta during the 2024 Jharkhand elections.

“Social media, particularly Meta, has turbocharged the options available for bad actors in political campaigns, all while earning handsome profits. It does this primarily in two ways. One, it has severely reduced the cost and scrutiny of running political ads on its platforms. Second, it has allowed for a certain kind of content (hate speech, dog-whistling, negative stereotyping of marginalised communities) to get quick mass distribution that is clearly disallowed as per democratic norms.”
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Pranav Jeevan

Research scientist cited in an essay about propaganda through social media.

“can threaten democracy by spreading disinformation, manipulating public opinion, undermining democratic institutions, and threatening privacy and security”
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Rajdharma reporter

Reporter covering Hindu-Muslim violence in Haryana for the Rajdharma channel.

“Tell me one thing, wherever Hindus are in a majority and Muslims are in a tiny minority, we, Hindus, do everything to make them [Muslims] feel like kings. Why do you guys threaten and intimidate Hindus, why do you trouble them so much?”
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Sources

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