Surrinder Kumar Pioneers Indian Single Malt Whisky

“Internationally, exports have benefited from a combination of diaspora demand, growing global curiosity around new whisky-making regions (including India, Japan and Taiwan) and international recognition through awards and listings.”

“They now enjoy genuine consumer trust—no longer viewed as substitutes for imports, but as products with their own identity and provenance.”

“It was a big deal… sales of Amrut took off after Murray’s review. But all this was a result of Neelakanta Rao’s foresight. He motivated us to make a standout product and create a new category.”

“I am often asked what it takes to be a good blender. Three things: you have to nose and taste, you have to nose and taste, you have to nose and taste.”

“My father was very clear that the recognition and accolades must come from the home of Scotch.”

“As our master distiller Surrinder Kumar has played a central and critical role in shaping Indri. His understanding of wood management (to mature the distilled malt), climate-led ageing, terroir and flavour management is critical to creating a whisky like Indri, which is globally benchmarked yet distinctively Indian.”