2 weeks ago
From Perfect Sleep Kits to Hushpitality: The Sleep Economy Booms
Sleep is very important, so many companies now make products to help people rest better.
Some smart beds can change temperature and track how well you sleep using apps.
There are also lavender sprays, eye masks, herbal teas, and gummies with melatonin for bedtime.
One Indian company, Wakefit, even pays people to sleep for nine hours every night.
Hotels are joining in too - Hilton says 'hushpitality' is a new trend where travellers just want to rest.
Wellness resorts in Dehradun, Kerala and Gurugram offer special sleep programmes for guests.
A hotel in Singapore is building rooms that match people's natural body clocks.
Indian Railways is testing sleeping pods at a railway station so travellers can nap during trips.
But doctors say pills and products should not replace good habits like a regular bedtime, less screen time, and less stress.
A comfy bed, a calm room and a good routine are still the best recipe for great sleep.
The 'sleep economy' now spans smart bedding, AI trackers, supplements, aromatherapy and sleep-focused hospitality, far beyond mattresses and pillows.
Wakefit's AI-powered Wakefit Zense suite includes Regul8, an automated temperature controller, and Track8, a contactless sleep tracker.
Hilton's 2026 Trends Report names 'hushpitality' a rising travel trend, with 56% of leisure travellers citing rest and recharge as their primary trip purpose.
Indian Railways has piloted sleeping pods at Visakhapatnam railway station offering Wi-Fi, bathrooms, luggage storage and dedicated facilities for women.
Doctors caution against indiscriminate melatonin use, saying supplements should support rather than replace healthy sleep habits.
- Who
- Wakefit, Eight Sleep, Heatronics, Hilton, Indian Railways, wellness venues such as Six Senses Vana, and medical experts
- What
- The growing 'sleep economy' featuring AI-powered beds, sleep trackers, supplements, and sleep-focused hospitality and travel options
- Where
- India (including Dehradun, Kerala, Gurugram and Visakhapatnam railway station) and Singapore, with global references
- When
- No specific date given; the article references Hilton's 2026 Trends Report and a September launch for Mett Singapore's Longevity Suite Retreats
- Why
- Growing consumer interest in rest, privacy, comfort and better sleep quality has driven demand for sleep products and services
Sleep Industry & Wellness Brands
Medical Experts
Use of sleep supplements and products
Sleep Industry & Wellness Brands
Smart devices, aromatherapy and supplements give people personalised tools to improve rest and relaxation.
Medical Experts
Doctors caution against indiscriminate use; melatonin should support, not replace, consistent routines, limited screen time and stress management.
Key facts
- Wakefit Zense products
- Regul8 (automated temperature controller) and Track8 (contactless sleep tracker)
- Wakefit sleep internship
- Pays people to sleep nine hours every night
- Hilton 'hushpitality' trend
- 56% of leisure travellers cite rest and recharge as the primary purpose of trips
- Sleep wellness venues
- Six Senses Vana (Dehradun), Tulah Clinical Wellness Centre (Kerala), Karma Lakelands (Gurugram)
- Mett Singapore
- Longevity Suite Retreats with circadian-aligned guestrooms launching in September
- Indian Railways sleeping pods
- Pilot project at Visakhapatnam railway station with Wi-Fi, bathrooms, luggage storage and women-only facilities
- Sleep supplements
- Melatonin available over the counter as gummies and tablets; doctors advise caution
Quotes
Chaitanya Ramalingegowda
Director and co‑founder of Wakefit
“"This sits at the heart of what we’re trying to do: help India sleep better."”
financialexpress.com






